How to Get a Job in PR: Understand the Power of Connectivity
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Transcript of How to Get a Job in PR: Understand the Power of Connectivity
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Connectivity: Empowering You, Powering Your Career
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Who Am I?
Shelly KramerCEO, V3 Integrated Marketing
@shellykramer
Vision + Voice + Value
INTEGRATEDMARKETING
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My Job as “Top Dog” = Glam• Rainmaker
• Coach• Soothsayer
• Quarterback• Fire drill leader
• Math nerd• Excellent juggler
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If I Had A Theme Song
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Let’s Talk About Me Then …
20080000
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This is What People Thought I Looked Like
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This is What I Really Looked Like
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Let’s Talk About Me Now…
201243k
1,829/12,173,740+3,362
30,000+
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What The
Heck Happened?
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BIG
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Climb On Out
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Plant Your Flag
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Raise It
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Why Social
Why now?We all need viable channels
of communication – and social channels are
communication tools
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Why Social
Why now?Today’s world is network of
connected users, with a very broad reach, using new
platforms. If you want to be successful, you need to plant your flag, go out on the limb,
and own your “brand.”
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Why Social
Why now?93% of people expect
companies to have a social media presence. Companies are made up of people – what does your
social presence look like?
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is the second largest search engine next to Google with 800 million
unique users per month
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• 48 hours of video uploaded every minute, which represents 8 YEARS of content uploaded daily• 3 billion videos viewed daily• More video is uploaded to YouTube in one month than the 3 major networks created in 60 years• YouTube’s demographic is broad: 18-54 years
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People
has over 800 million registered users
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People
has over
200 million users
Over 350 billion tweets per day
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90 Million+ Users
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400 Million By the end of 2012
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Let’s Look At
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135 Million (reasons to
participate), er …. users
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users are Senior Managers, Middle Managers, CEOs,
Presidents, Vice-Presidents, Sales Executives, Small
Business Owners, Entrepreneurs
and much more.
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80% Are College Graduates
53% Earn more than $100,000/year
Average Age: 41 years
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Today’s Website
Understand The Web of Today
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To understand why Social Media and Social Media Tools are important, understand the
most important thing…
is where we go – for everything
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Tactics to find new customers
2010 2011
51% 85%Website
- 74%Email Offers Own List
38% 74%Search
20% 54%Video
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Tactics to find new customers
2010 2011
- 53%Coupon Offers (Groupon)
- 49%Mobile
27% 50%Twitter
43% 65%Facebook
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Understand The Power of Personal Branding
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Understand The Power of Personal Branding
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Skeptical? Median Ages on Social Media Sites
31
33
41
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of users across all social media platforms are 18 to 50 years of age
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35 years or older
65% are 35 to 54
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We’re a Wired Bunch – And We Participate in Social Media
51 Higher%
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It’s Important to Understand Who is Where
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Facebook: Not Just For Kids
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So … How Do I Do This?
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•Google Yourself• Create a Google Profile
• Get Your LinkedIn Profile in Shape
• Own Your Name
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• Set Up Google Alerts• Get a Gravatar
• Read blogs, leave comments• Start blogging and
participating meaningfully in social channels
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And most importantly,
remember ….
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Suck it Up And Get Out There – The Company is Grand
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Plant It – Fly It
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Raise Your Hand … Often
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When You Aren’t Sure … Stalk
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ThinkBig
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Me?
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Yes. You Are Big!
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No. Not Your Butt.
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And we all know this ….
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“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
- Charles Darwin
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Stalk Me …
LinkedInShelly DeMotte Kramertwitter.com/shellykramer facebook.com/shellykramer
www.v3im.com
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INTEGRATED MARKETING
Vision + Voice + Valuev3im.com