How to get 100,000 impressions on Twitter

— How to define success— How to measure that success— How to find your audience— How to tweet better and more often— How to boost the signal of your tweets— Simple campaigns

I’ll be covering..— Conversions on social— How to save time— How to save money— How to prove ROI— Answering questions

Using watermark overlay

Social media shouldn’t be tacked onto a job role

Just like any Twitter without a plan…

— 3,600 followers— 1.0%

engagement rate

— Lots of work, but not much

love

Analytics via Twitter analytics

Followerwonk

Who’s talking

Who’s not talking anymore

When they’re talking

Twitter Analytics - audience

What they’re talking about

What does success look like?

How you measure success Twitter analytics and Sprout Social

Twitter Analytics - free

— Free— Available to any Twitter

account— Demographic information— Manual reports— No custom settings

Tweetdeck - free These are what Twitter lists are for

Sprout Social

— £40 a month— Schedule a year in advance,

schedule tweets for multiple days— Automatic Bit.ly links, trackable— Automatic reports, customisable — Easy to insert RSS feeds— Great UX, easy to manage

Sprout Social

Easy approval process

Schedule content for multiple accounts

Schedule content for multiple days

Content

Curated Content

Curated ContentFeedly

— Free— Most popular topics from

that week— RSS Feed plugs into Sprout

Social— Add and drop publications

based on preference— Add any number of topics

Curated Content

Curated Content

Twitter influencers Choose which metrics are important to you

Choose who you consider an influencer to your brand

What are they sharing?

Twitter influencers Head of Digital at the Football Association

Award-winning website launch for local business with global reach.

A gorilla.

Unsplash— Completely copyright free and free to use

— Great travel, scenery images— Never have to give credit— Able to edit and change even for

commercial use

Canva

— Made by designers, very complimentary font/images

— Upload custom house fonts, images to use instead of Photoshop

— All social media dimensions— As complex or as simple as you

want to make the image. — No waiting for designers!— Can even do your resume ;)

Images

Attribution

Multiple

Bit.ly

Grammerly

Rite.Tag

Followerwonk

Sprout Social

— How to define success— How to measure that success— How to find your audience— How to tweet better and more often— How to find influencers— Curated content— Where to find quality free images

So far we have learnt..

Campaigns

Landing pages

Simple CTA message

Concise information

Landing pages

Simple CTA message:Find your role

Concise information

Landing pagesSimple CTA message:Book tickets

Concise information

UTM Parameters

You can do custom Bit.ly links if you need to like:bit.ly/e3Whitepaper

https://www.e3.co.uk/news/blog-posts/2016-blog-posts/august/whitepaper-putting-innovation-on-the-agenda?utm_source=Social&utm_medium=Twitter&utm_campaign=Whitepaper%20Innovation&utm_content=TwitterPost2

UTM Parameters

Google Analytics

Bad naming!

Good naming!

Who clicked my CTA?

Google Tag ManagerA tag is something that will send information from your site to Google Analytics

A trigger is the information you want to send and when do you want to send it

Google Tag Manager - tagYour GA Tracking ID

Assign monetary value

Google Tag Manager - trigger

Google Tag Manager

Google Tag ManagerElement class: btn

This is a button, like an image it’s referred to as an element.

It’s under class.

Therefore it’s an element class

Google Tag Manager

Google Tag Manager

Not sure if that is unique title?

Google Tag Manager

Google Analytics We named this in tags

Our event action name.

Google AnalyticsMost pertinent to us, but play around!

Google Analytics

Perhaps need more posts?

Where we should be focusing our efforts/budget.

Hitting 100,000 impressions

Hitting 1 million impressions

To sum up..

— Social isn’t easy— It isn’t something you should just

do

To sum up..

— It can become easier for you because you’re now an expert— It’s something you, and your company, should want and need to

do

Thank youMe:@callsignemilye3:@e3_media

Questions?