How to Generate More Traffic and Sales Leads

# S T M C W E B I N A R

W e d n e s d a y, O c t o b e r 2 2 | 1 : 0 0 - 1 : 3 0 P M C S T

Brittany LaegerA C C O U N T S T R AT E G I S T

@ B M I Y O

Brian OversonM A R K E T I N G A S S O C I AT E

@ B R I A N O V E R S O N

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Webinar Recording

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Kathy Heil StoryTeller Partner

• Passionate about results • 25+ years sales/marketing veteran • Mom of three great kids

@kathleenheil kathy@storytellermn.com

Our Agenda

# S T M C W E B I N A R

1. Marketing Has Changed

2. How Do We Adapt?

3. The Art of Attraction & Conversion

4. What You Can Do Today!

Marketing Has Changed1

T O D AY ’ S C O N S U M E R I S …

• More Educated

• More Sophisticated

• More Technologically Advanced

• More Diligent

• More Cautious

• More Anxious

T H A N E V E R B E F O R E !# S T M C W E B I N A R

S O C I A L LY C O N N E C T E D

O W N T H E I R S H O P P I N G

E X P E R I E N C E

I N C O N T R O L O F T E C H N O L O G Y

D E M A N D C O N V E N I E N C E

E X P E C T L AT E S T T E C H N O L O G Y

C O N N E C T E D T O T H E I N T E R N E T

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How Do We Adapt?2

vs.

T R A D I T I O N A L I N B O U N D

Cold Calling Cold Emails (SPAM)

Interruptive Ads Marketer–Centric

SEO Blogging Attraction

Customer–Centric

# S T M C W E B I N A R

Definition of a BUSINESS BLOG.A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing this value, blogs can easily and effectively draw prospects to your website.

# S T M C W E B I N A R

Each Page is an OPPORTUNITY.The more indexed pages your website has, the more opportunities you have to get found online.

0

30

60

90

120

150

180

Blog No Blog

Ave

rag

e M

on

thly

Le

ad G

row

th

Companies That Blog Generate More Leads Than Those That Don’t.

126% MORE LEADS

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The Art of Attraction & Conversion3

Helpful is the new viral.

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Know Your Audience.If the content on your blog doesn’t appeal to your

target audience—your buyer personas—you’re never going to convert all of that traffic into leads

and customers for your business.

# S T M C W E B I N A R

Focus on ONE TOPIC

per blog post.If you find you’re writing about something other than what you planned

to write, it’s time to break up your post.

# S T M C W E B I N A R

Publish as often as you want to get found online.

Blog consistently and frequently.

# S T M C W E B I N A R

Consistent Blogging Boosts Inbound ROI82% of marketers who blog daily report positive ROI for overall inbound efforts.

# S T M C W E B I N A R

Now that you have this great blog post, how do you promote it??# S T M C W E B I N A R

1. Promote blog articles

through social posts.

2. Answer questions and link

back to a related blog post.

3. Use blog content as fodder

to engage in a meaningful

conversation.

U S E S O C I A L M E D I A .

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1. Use your personas (and

their interests/pain points)

to segment your leads and

send relevant blog posts.

2. Include articles in an email

newsletter.

3. Create a weekly or monthly

blog digest email.

I N C L U D E B L O G P O S T S I N E M A I L .

1. Add a blog link to your other content.

2. Add a blog link to you business card.

3. Add blog articles to a “resource

center”.

4. Add a blog link to your email

signature.

5. Encourage blog subscriptions.

O T H E R B L O G P R O M O I D E A S .

# S T M C W E B I N A R

Use your blog to provide remarkable, educational, helpful, industry-related content meant for your target audience.

Blog consistently and frequently to reap maximum benefits.

Optimize your content with keywords to get found via search.

K E Y TA K E AWAY S

1

2

3

# S T M C W E B I N A R

Optimize your content for lead generation by adding a relevant CTA

to each post.

Promote your blog content in channels like your website, social

media, and email.

Measure and analyze your blog so you can do more of what works

(and less of what doesn’t).

K E Y TA K E AWAY S4

5

6

What Can You Do Today?4

1. Start a free blog, continue to blog and then blog some more!

2. Use Google Adwords to help determine your keywords.

3. Create Landing Pages with Unbounce to convert visitors to leads

($49/month).

4. Use LeadIn to understand who is engaging with your content.

5. Use Google Analytics to monitor visitors and traffic.

W H AT C A N Y O U D O T O D AY ?

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+

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Subscribe to the StoryTeller Blog!

H T T P : / /I N F O . S T O RY T E L L E R M N. C O M / S U B S C R I B E - T O -S T O RY T E L L E R S - B L O G

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Questions??# S T M C W E B I N A R

Thank you!kathy@storytellermn.com

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How to Generate More Traffic and Sales Leads

# S T M C W E B I N A R

W e d n e s d a y, O c t o b e r 2 2 | 1 : 0 0 - 1 : 3 0 P M C S T

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