How to Generate Search Engine Traffic with the HubSpot Software
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How to Generate Leads from Search Traffic Using the HubSpot Software Rebecca Churt Marketing Manager
Transcript of How to Generate Search Engine Traffic with the HubSpot Software
How to Generate Leads from Search Traffic Using the HubSpot Software
Rebecca ChurtMarketing Manager
RebeccaChurt
TOFU Marketing Manager at HubSpot
@rchurt
Housekeeping Notes:
Webinar slides + video will be emailed to all
Interact with us on Twitter: #HubSpotSEO2
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AGENDA
Using HubSpot to:
1. Create Keyword Strategy
2. Target Content to Attract and Covert Leads
3. Measure Results
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SEOContentSocialAnalytics
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SEOContentSocialAnalytics
KEYWORDS STRATEGY1
UNEARTHING KEYWORDS WITH SOME CLEVER DETECTIVE WORK.
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Type your keywords here …
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Organize keywords. Group by campaigns.
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Analyze individual keywords.
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Track progress over time.
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CAUTION:DON’T COPY,BUT DO EMULATE.
Major butt kicking happening here!
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Yes! You can build landing pages too …
CONTENT ATTRACTS & CONVERTS LEADS2
OPTIMIZE YOUR CONTENT
• To focus on keywords• To center around a campaign• To attract more qualified traffic• To convert better leads
Then rinse and repeat.
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Drill into organic traffic.
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Opportunity knocking.
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Create an offer!
This is where content magic
happens.
PS: HubSpot won’t create the content for you but …
Content Success = (blog + keywords + CTA) x social
landing page
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pixie dust, pixie dust, pixie dust …
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Voila! More traffic and leads.
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Track and Improve Page Performance.
Measure Results3
View traffic and leads over time.
HOMEWORK. (I PROMISE IT’S EASIER THAN LINK BUILDING.)
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1. START A TRIAL.
2. ADD KEYWORDS.
3. GO TO PAGE PERFORMANCE REPORT >> IN SOURCES.
4. ANALYZE YOUR CURRENT SEO.
5. START TO OPTIMZE YOUR SITE PAGE BY PAGE.
6. CONTACT A HUBSPOT EXPERT FOR REVIEW.
YOUR MISSION
THANKYOU!
#HubSpotSEO
