How to generate new projects and getting to the market Worshop/ Conference - Lisboa, June 21-23,2001...

How to generate new projects and getting to the market

Worshop/ Conference - Lisboa, June 21-23 ,2001

« Learning by Comparing US and European Experiences onINNOVATION AND COMPETENCE BUILDING »

organized by: IST-Lisboa, IC2 inst. UT-Texas, PAPS, FLAD. Dr. C. G. BienfaitDirection Centrale Recherche et TechnologieSolvay S.A. - Bruxelles

© June 2001, SOLVAY s.aC. Bienfait SOLVAYSOLVAY

ContentContent

IntroductionIntroduction

Solvay's Organization for new projectsSolvay's Organization for new projects

New way to generate new projects New way to generate new projects

Future development : 5th generation R&D -Future development : 5th generation R&D -Corporate Venture groupCorporate Venture group

Conclusion Conclusion

11

22

33

44

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IntroductionIntroduction

Innovation processes : how to expand ?Innovation processes : how to expand ?

Links to "Critical Success Factors" Links to "Critical Success Factors" (from R. Cooper - Mc Master University)(from R. Cooper - Mc Master University)

Managing Innovation (generally forgotten !)Managing Innovation (generally forgotten !)

Portfolio ManagementPortfolio Management

Types of projectsTypes of projects

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Innovation processesInnovation processes

Core Competences

PresentPresent ExtendedExtended NewNew

Pres

ent

Pres

ent

NewNew

MARKETSMARKETS

TE

CH

NO

LO

GIE

ST

EC

HN

OL

OG

IES

$ $$ $In

no

vative pro

jects

11 IntroductionIntroduction

DisruptiveProjects


The 7 critical success Factors of R&TThe 7 critical success Factors of R&T

1. 1. Strategical choicesStrategical choices

2. 2. Programmes selection and management Programmes selection and management

3. 3. Core strenghtsCore strenghts(core technologies / core products)(core technologies / core products)

4. 4. EffectivenessEffectiveness(follow-up of results / measurement)(follow-up of results / measurement)

5. 5. External awarenessExternal awareness

6. 6. OrganizationOrganization

7. 7. PersonnelPersonnel



Managing Innovation Managing Innovation (generally forgotten !)(generally forgotten !)

MANAGEPRODUCT DEVELOPMENT

MANAGETECHNOLOGY

MANAGEINNOVATION

Product actual platformProduct actual platform

Technology actual platformTechnology actual platform

Idea generationIdea generation

ProductProductdevelopmentdevelopment

TechnologyTechnologydevelopmentdevelopment

ConceptsConcepts New projectsNew projects

& Future& Future

& Future& Future

CREATECREATE

VALUEVALUE



Portfolio managementPortfolio management

Attitude :Attitude : 4 F’s4 F’s FFluid and adaptable luid and adaptable FFuzzy goals uzzy goals FFocus sharpered ocus sharpered FFlexibilitylexibility

3 E’s3 E’s EEnthousiasm nthousiasm

EExpertise xpertise EEfficiency fficiency

IdeasIdeas ConceptsConcepts ProjectsProjects

++

Managing “Innovation”Managing “Innovation”-- Managing ProductManaging Product

DevelopmentDevelopment-- Managing TechnologyManaging Technology



Types of ProjectsTypes of Projects

RiskRisk

CostCost

CC

BB

AA

””New Values”New Values”

““Extension BU”Extension BU”

Protection of actual BUProtection of actual BU

Product Platform CTechnology Platform C

Product Platform BTechnology Platform B

Product Platform ATechnology Platform A



22 SOLVAY's OrganizationSOLVAY's Organizationfor new projectsfor new projects

New organization for R&TNew organization for R&T

Hybrid structure with R&T by BU and Corporate

Competences centers

New Business Developments (NBD)

New organization for generating new New organization for generating new BusinessesBusinesses


NBD3

NBD2

Generating New Projects in SOLVAYGenerating New Projects in SOLVAYDCRT

R&T / SBU...1 SBU...1

R&T / SBU...2 SBU...2

R&T / SBU...3 SBU...3

R&T / SBU...n SBU...n

GENESIS

ThematicResearch

ExploratoryResearchProjects

NBD1

22 Solvay's Organization for new projectsSolvay's Organization for new projects


New Way to generateNew Way to generateNew Projects :New Projects :

To develop "Existing Business"To develop "Existing Business"

To go faster to new projects and To go faster to new projects and company's renewal = company's renewal = "Partnership""Partnership"

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"Partnership""Partnership"


Classical Way : Develop Existing BusinessClassical Way : Develop Existing Business

R&D

EngineeringManufacturing

DesignProject ManagementStandardsSpecialist Skills

Product / Process DevelopmentReactorsSeparationMaterials

OperationsAsset PerformanceEnvironmental ImpactIntegration

Process ImprovementTechnical ServiceProcess Analysis

MaintenanceOverhaulsControlProject Implementation

Knowledge BaseEnabling SkillsIntellectual Property

33 New Way to generate New Projects New Way to generate New Projects


Classical Way (including Market)Classical Way (including Market)

R&D

MarketsManufacturingEngineering



Going Faster and Better : PartnershipGoing Faster and Better : Partnership

R&D


Competitors

New or existingCustomers

EngineeringGroups

EquipmentsManufacturers

UniversityNew

ConceptsEXTERNAL

LINKS



SOLVAY's Recent Developments : Few ExamplesSOLVAY's Recent Developments : Few Examples

R&D


"VENTURES"

New or existingCustomers

EcoPhos

New SodiumPercarbonate

(Procter & Gamble)

Pharma :InnogeneticsCadusArqule

R&D alliancesUniv.Cust.Comp.

Peptisyntha

"PIPELIFE"(50% Solvay - 50% Wienerberger)

"RESOL EUROPE"(50% Solvay - 50% Watco)

VINYLOOP™

NEUTREC®



Future development: going to the 5th Future development: going to the 5th generation R&D and the Company distributed generation R&D and the Company distributed

systemsystem(Corporate Venture Group)(Corporate Venture Group)

5th generation R&D -->“Corporate Venture Group”5th generation R&D -->“Corporate Venture Group”» (external perspective)

““Corporate Venture Group” in Chemical Corporate Venture Group” in Chemical Industries: few ex.:Industries: few ex.:

» “DEGUSSA venture(CREAVIS)”

» “CELANESE Ventures Gmbh”

» “BASF Future Business Gmbh”

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SOLVAY + EXPANDING

VENTURES

Summary Generating New ProjectsSummary Generating New Projects

SOLVAYR&TOLD WAY Customer

University

PRODUCTS

More Internal Development

SOLVAYR&T

+ New Bus.NEW WAY EXISTING PRODUCTS

More External Development in "Partnership"

Customer

UniversityGLOBAL

NETWORKNew Concepts

& CapabilityCompetitors orother Companies



ConclusionConclusion

How to generate new projects :How to generate new projects :

1. Internal : having the right "Strategy" and 1. Internal : having the right "Strategy" and following "Critical Success Factors"following "Critical Success Factors"

2. External : going faster linking "R&T" new 2. External : going faster linking "R&T" new concepts from external resources (Universities, concepts from external resources (Universities, Customers, Competitors, ...) with markets Customers, Competitors, ...) with markets requirements from customers = "Partnership" in requirements from customers = "Partnership" in new projectsnew projects

The reward will be "higher return"The reward will be "higher return"

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How to generate new projects and getting to the market Worshop/ Conference - Lisboa, June 21-23,2001...

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