How to generate a location-independent, scalable, passive income with Amazon FBA

Part 2 of the 100-Euro-a-day challenge

Definitions firstAmazon FBAlocation-independentscalablepassive income

The 100€-a-day-passive-income challenge

SMART goal until Dec 2017specific, measurable, achievable, realistic, timeable

Why Amazon FBA?● scalable, passive income● location-independent● analytical approach, analyzing tools available● “guided business-model” - free information● relatively low investment ● relatively low overheads● neither too easy nor too difficult

Why Amazon FBA?● lots of traffic to our product at zero cost● 15-20% conversion rate● relatively fast results● almost no direct contact with clients ● “closed system”*● relatively low risk● relatively easy to outsource

What do you need to start?>15 hours a week to focus>2000€ to invest>some English helps>the right mindset

What´s the right mindset?> analytical (left-brain)

> creative (right-brain)

> focused

> sales and marketing mindset

> patient

> don’t be stingy, think big

SMART goals for Amazon FBAinvestment 4000€ to start with 1 product

1 product = 10 sales per day / 10 € profit = 100€ a day

how much do you need to survive? - 1500€ per Month

3000€ per Month - until 31.12.2017

dedicating to work 20hrs/ week to achieve the goal (more if necessary)

Amazon FBA in 1 pagefind a product niche

find a supplier

optimize the product and product listing

launch

get sales and reviews

reinvest + iterate

get out of Amazon

Amazon FBA step by step1. Product Research

How to I find the right niche? Which product should I launch?

2. Sourcing

Where can I find a manufacturer? How can I make business with him?

3. Shipment

How can I send the products to the Amazon warehouse?

Amazon FBA step by step4. Open your business and amazon account

What are the requirements to open my seller account?

5. Optimize your listing

How do I optimize titles, bulletpoints, photos, and backend SEO?

6. Get sales

How can I make people buy my products?

Amazon FBA step by step7. Get reviews

How can I get social proof? How can I make A9 happy?

8. Launch PPC campaign

How can I boost my product to page 1?

9. Send traffic to Amazon

How can I send external traffic to my Amazon products

Amazon FBA step by step7. Get reviews

How can I get social proof? How can I make A9 happy?

8. Launch PPC campaign*

How can I boost my product to page 1?

9. External Marketing*

How can I send external traffic to my Amazon products

Amazon FBA step by step10. Do split tests

How can I predict what works better?

11. Build a brand*

How can I create a brand around my product(s)

12. Get out of Amazon*

How can I get sales on my own and other ecommerce platforms?

12. Reinvest and Iterate*

How much should I reinvest? When should I source the next product?

Amazon FBA step by step13. Reinvest and Iterate*

How much should I reinvest into the business?

When should I source the next product?

Amazon TODO List Manuel Becvar - Import Dojo

● Research Amazon & Research numbers with Jungle Scout● Take reviews and accessories into consideration● Research regulations and certificates ● Shopping List● Supplier contact● Price comparisons

Amazon TODO List● Supplier background check● Margin Calculation● Maximize profits by larger qty and decide on MOQ ● Amazon Account● Sample● Listing● Improve product and make IT BETTER

Amazon TODO List● Negotiate● Check for CBM, KG, carton measurements● Check logistics with forwarders

(send 1/3 of shipment by Air, rest by Sea)

Amazon TODO List● Finalize Amazon listing. Packaging & photos if necessary ● Add the product onto your website (add Amazon affiliate

link)● Inspection booking● Book shipment● Prepare launch (contact bloggers, Instagram people, email

list, FB page)

Amazon TODO List● Conclusion price, margin, supplier, photos, inspection, entire

process what could have been better etc. ● Arrival and launch (promotion with bloggers, email list,

instagram etc.) ● Add Amazon link on your website so people get directed

there.

Amazon TODO List● Reviews (new rules in the game!) ● Launch of email List ● Wait for social proof● Activate PPC

Amazon TODO List● Update after 7-10 days● What could have been better conclusion● Update after 21-30 days● Update after 60 days

● ….repeat with next product

Amazon Cons● you are a guest on Amazon● Amazon is random and moody● outperforming or devious competitors ● cash flow intensive● can be tedious with the wrong product● only generates enough profit, if you do it right

Thanks!codinobcn@gmail.com