How to Generate 1200 Real Estate Leads a Week From...
Transcript of How to Generate 1200 Real Estate Leads a Week From...
How to Generate 1200 Real Estate Leads a Month From Facebook Using a Simple
Minimalistic Strategy
SPECIAL CLASS:
by TOYIN OMOTOSO
Why Leads?
Real estate properties are high priced.
So, they usually require more than one contact with the prospect before the sale
is Made.
Leads = Money
Actually...
Quality Leads = Money
So, How Do You Get Quality Leads From Facebook?
INTRODUCING:
The KISS Strategy
K – Keep
I – It
S – Simple
S - Stupid
TOOLS NEEDED:
- A Facebook Account
- A Debit Card to Pay FB
FREE LEADS:
Start by informing people on your FB/Instagram list that might
be interested
STEP ONE:
Setup a Facebook Page for Your Business
https://www.facebook.com/pages/create
Setting Up Your Facebook Page:
-Come up with a simple name that also speaks authority
- Use a high quality profile photo
- Put up a cover photo (Canva)
- Call to action (Get in touch)
(1) Come Up With a Simple Name that Also Speaks
Authority:
TIP: Use a combination of words like property, home, house + Location + Your
Name
-E.g. Affordable Lagos Home Deals
- Suggest More
(2) Use a Nice Looking & High Quality Profile Photo:
(3) Put Up a Great Cover Photo that Describes Your Business:
-You can do this using the free tool at Canva.com (850 x 315px)
(4) Setup your call to action:
TIP: Edit to “Call Now” or “Contact Us”
STEP TWO:
Create a marketing post with a call to action and pin it
at the top of your page
Step THREE:
Set Up and Run a FB Ad Via Your Page
- Objectives (Lead ads, Message, conversions)
-Targeting
-Attractive Image
- Your Advert itself
Choose Objective:
LEAD ADS
Lead adverts allow you to generate leads without the need to leave Facebook
And you get leads cheaper!
Target the Right Audience:
(1) Start with a custom audience of qualified leads that you already have. Then generate a lookalike for this audience
(2) Target by focusing on age range, marital status and locations.
Age Range – E.g. Over 30?
Marital – Married?
Location – Lagosians, Nigerians living overseas
Test to Get the Right Audience
Use Attractive Images:
Creating the Advert Message Itself:
What you say in your advert matters a lot.
Two Type of Adverts:
1. Info based lead generation ads
2. Interest based lead generation ads
Info Based Lead Generation Adverts:
Here, you are giving out quality & helpful information to create trust and authority – which
makes it easier to sell to them
E.g. 7 things you should look for before buying Lagos land from any real estate company
How to get up to 30% discount when buying land in Lagos or Ogun State
Interest Based Lead Generation Ads:
Here, the focus of the advert is on special deals
E.g. Looking for special land deals in Lagos? We can help
Become a Lagos Landlord this Year For Lesser Cost. Learn More
Get 1 plot of land worth N1m for free at Ottolakeswhen you refer 4 people. Learn more
Info to Collect:
- Full Name
-Email Address
- Phone Number
-Location
Downloading your leads from Facebook
- Go to the FB Page you are using for the campaign
- Click on Publishing Tools
- Click on Forms Library
- On the right, you’ll see all of the forms that you’ve created. Click the Download link next to your form to download your leads in CSV format.
How to Use Your Leads
- Run retargeting Facebook Adverts
- Follow up via Email
- Use the date to create lookalike audiences that -you can help your targeting
-Call them
- Contact them via whatsapp & Messenger
If you generate 1200 leads a month at N40 per lead and end up converting
just 12 (1%) of them
1 Plot of Land (Ottolakes) – N1mCommission per plot – N250,000
Promotion Costs – N100,000
Commissions – N3,000,000
Net Profit – N2,900,000