Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

How to frustrate customers online?

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

17:34Ad of “get a free sample” campaign on

YouTube.co.inSession time

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrating customer

17:34 On click it takes to the Campaign Website

Same message flashes-Get a FREE sample Now

Session time

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

17:35 Click takes to a different url…fill in the dataSession time

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

17:38 Mobile NO- A Must fill…

Which means without filling your

mobile No…you cant get a free sample

Session time

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

17:40 Fill in all the details

Mobile No shared..

Session time

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

17:42 Get back to another Authentication session

Which never came in…

Session time

Authored by Sujoy Sahu-one of those digital campaign enthusiasts. But first a frustrated customer

Hero features of the customer frustrations:

• 8 minute of engagement to get a few shampoo sachets FREE

• Different environments for a simple delivery• After 8 minutes of showing the carrot-Authentication

unfulfilled• Delivery of promise-unfulfilled