How to Frame Goals and Objectives in a Project Proposal

Introduction

• Goals and objectives form the most important part of a project proposal and one should pay great attention while framing them.

• A well written proposal always has clearly defined goal and SMART objectives to attain the desired goal.

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Difference Between Goals & Objectives

• Goal: It is a broad statement that defines what you plan to do in a project. It gives an idea to the reader of what problem your organization intends to address.

• Objective: These are detailed statements describing the ways through which you intend to achieve the goal.





Framing a Quality Goals

Do not write a vague goal.

Goal should be in line with the problem statement

Goal should be consistent with your organizations mission & vision

Use simple language to write a goal

Keep only one goal for a proposal





Framing a Quality Objectives

Objectives should address the 5 Ws.

Objectives should support the goal

Objectives should follow a logical order

Frame SMART objectives

Use action verbs while drafting objectives

Keep 3-4 objectives

1. Why: are you proposing a particular thing?2. What: approach will you adopt to reach the desired goal?3. When: will you conduct the particular project?4. Where: will you implement the project?5. Who: will be the primary stakeholders/beneficiaries?





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How to Frame Goals and Objectives in a Project Proposal

Government & Nonprofit

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