Reputation management tips from Shashi Bellamkonda of Network Solutions
How to fix your online reputation tips for 2013
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Transcript of How to fix your online reputation tips for 2013
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Three essential online business trends for 2013
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Why they are important:– Generate more leads – Get more business
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Three essential online business trends for 2013 are:– Online reputation management– Online content marketing – Online video marketing
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• How did the trends develop?– Revolve around a company’s online
presence. – More customers and clients searching and
looking online
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Why online trends are important– Drive lead development– Important for sale strategies – Engage with user
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair– 2012 brought awareness about the
importance of online reputations and that online reputations could be repaired
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair– 2013 will see online reputation management
and repair become more important to day-to-day business
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair– Review Sites
• Yelp, Amazon and other review sites gained more users and importance.
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair– Important for business
• Professionals and small- to medium-sized businesses will focus on online reputation management
• Will be regular part of doing business • Will be a major focus of lead generation process to
close sales.
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair– How it will be used
• Word of mouth recommendations will continue to be important
• Will be supplemented with developed online reputations• Potential clients will use mobile or local searches looking for
professionals such as doctors, lawyers, dentists, financial advisors, etc.
• Clients will check their online presence, reviews and search results before deciding to work with them
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing– Why the change?
• Recent and anticipated continued shifts in Google searches
• Search engine optimization techniques have been forced to change drastically
• The old way of SEO cannot be the main focus of driving traffic and generating business leads
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing– In 2013, content will be king
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing– What is online content marketing?
• Generating good information• Fresh and timely• Targeted writing
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing– Where is online content marketing used?
• Blogs• Articles• Press releases • Web site text
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing– Posting pure promotional announcements
or general information is less important – Could even be a liability in 2013.
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing– Results
• Best way to generate site traffic • Get more leads• Connects with users• Develops a positive online reputation
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Video Marketing– Essential to business development– Will rise as the explosion of video online
continues
Recover Reputation 347-421-7598 www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Video Marketing– Video in 2013 will be used more by
professionals and businesses – Builds a great online presence– Static “talking heads,” will be substituted
by engaging but brief video tailored to solving a specific problem for the client or user.