leanmeanmarket ing.co m http://www.leanmeanmarketing.com/single-objective-website

by Andrew Hiddleston

Is Your Website Working Against You? Focus On SingleObjective

Podcast: Play in new window | Download (Duration: 2:23 — 2.2MB) |

Video Breakdown: 0:00 – 0:08 Introduction 0:09 – 0:37 Landing pages 0:38 – 1:20 Design should f acilitateprimary goal 1:21 – 1:44 What is your primay goal? 1:45 – 2:03 Get advice and assistance 2:04 – 2:16 Checkyour website layout 2:17 – 2:23 Wrap up

Get a website that pays for itself

Andrew here f or LeanMeanMarketing.com. In today’s video we’re going to talk about a f undamental web designprinciple. Let’s get right to it.

A f ew weeks ago, I did a post about t ips f or creating and optimizing landing pages. One of the things I said inthat post was that it ’s ideal to limit the number of choices and to limit what your goals are on that landing page.

Meaning, you shouldn’t have a landing page that’s trying to both capture and email address and get the personto take action, click a link, buy a product or whatever it may be. The more choice you of f er, naturally,conversions f or both of those choices will decrease. Limit the number of possible choices.

We can extrapolate that same concept out to your entirewebsite including homepage design, I highly encourage youdo that. You should step back and look at it.

If the intention of your website, f or example, is to getsomeone to contact you or to call a phone number, then thatphone number should be very clear and present. On everypage, it should be f ront and center.

Not only should the number be apparent, all the pages andthe actual design of the website should f acilitate that personto making the phone call, which means the content on yourwebsite and the structure of the pages should f acilitate thatperson to actually calling you.

That’s what I mean by the overall design of your website.

Is it f acilitating the end goal or the end goal that you want toachieve? If not, that needs to be corrected.

Most importantly though, you need to identif y what end goal you want to accomplish:

Do you want subscribers?

Do you want sales?

Do you want people to f ill out quote f orms?

Or call you on the phone?

What ever it may be, you have to identif y what that is and then keep that as your primary goal.

Now I’m not saying not to include other things on your website, but the primary goal should be whatever thatoverriding objective is. If it ’s not, you need to f ix that immediately.

Of course right below this video, there will be a link to iConnect-Media, which is the web design company thatbuilds and manages this website along with some others. If you want some advice or assistance about howyou can tweak or change your design so that it ’s f ocusing on that primary objective, obviously contact us andwe’d be happy to help you out.

Right now, I would encourage you to go take a look at your website and start asking yourself : Is the numberone goal of my business being serviced? Does the design including homepage design help you achieve themost important business goals f or your business? Or does it just look “nice”?

Again, this is Andrew Hiddleston f or LeanMeanMarketing.com. I hope you f ound this video usef ul, I’ll talk to yousoon.