How to find your golden marketing keywords

How to findyour golden marketing

K E Y W O R D S

…and make more $$$ online

A Web Marketer’s Guide

Keywords are the cornerstone of any Internet marketing campaign

By using the right keywords you reach the right people!

Which one would you call “FOOTBALL”?

Carefully selected keywords help avoid confusion

link-assistant.com/news/keyword-research-2014.html

http://www.link-assistant.com/news/keyword-research-2014.html?utm_source=slideshare&utm_medium=presentation&utm_campaign=keyword-research-guide

Capiche?



So, how do you discover marketing keywords that:

(A) Say precisely what you want to say

(B) Are frequently looked up on Google

(C) Have the competition you’re capable of beating

While some marketers’ advice hasn’t changed since 2005…

I use Google AdWords Tool for keyword analysis, err…

In 2014, keyword research has to be done is a whole new way…

Ever heard of Google’s “Hummingbird” update?

It changed how SEOs do keyword research forever!


http://www.link-assistant.com/news/google-hummingbird-update.html?utm_source=slideshare&utm_medium=presentation&utm_campaign=keyword-research-guide


So, how do you do keyword research

in 2014?



If you’re dying to learn the answer, check out this Free guide

or stay with us just a bit longer ->


http://www.link-assistant.com/news/keyword-research-2014.html

Keyword Research in 2014

Part 1: Brainstorming keyword ideas



You get suggestions from Google’s Keyword Planner and end up with a homogeneous list like this ->

The old way



Example: A person looking for “office furniture” could also be interested in:

• Chairs, sofas, reception desks, office accessories, etc.• Movable walls, raised floors, partitioning / screens• Computers and technical equipment, etc.

The new way!

You go beyond keywords & search for associated concepts. This way you get a more diverse keyword list.

Some tools that can help you diversify your keyword list are:

• Soovle• Google Suggest (or Übersuggest for

automation)• Google Trends• Zenya• Free online Thesaurus


http://www.soovle.com/

https://support.google.com/websearch/answer/106230?hl=en



http://ubersuggest.org/

http://www.google.com/trends/

https://www.zenya.com/

http://thesaurus.com/


Find more tips on expanding your keyword list at




Part 2: Detecting profitable

keywords



• Head to Google’s Keyword Planner (previously AdWords Keyword Tool)

• Check the number of searches for your keywords

• Pick the most popular keywords for a campaign

The old way


https://adwords.google.com/KeywordPlanner


The new way!


1. Choose keywords with the right intent

• Look for commercial intent markers(Buy …, …Coupon, …Discount, …Deal, …Shipping)

• Look for keywords with the “learn-more” intent(Best…, Top 10…, Cheap…, Affordable…, …Review, …Comparison, a brand name, a product name)


2. Choose keywords with the highest KEI

(KEI or keyword efficiency index reflects a keyword’s competition to popularity ratio)

3. Choose keywords that aren’t too general or too specific

(Clothes - too general, The kind of clothes Hermione wears in Harry Potter - too specific)

The new way!


http://www.link-assistant.com/rank-tracker/help/kei/kei.html?utm_source=slideshare&utm_medium=presentation&utm_campaign=keyword-research-guide


Wondering how you can discover such keywords?

Find out more atlink-assistant.com/news/keyword-research-2014.html




Part 3: Assessing your

competition



The old way

You just go ahead & check how many pages Google returns for a keyword:



It’s not just about quantity –

It’s about quality!

The new way!



Here’s how to assess a competitor’s QUALITY

• Check what other sites link to them

• Analyze their website’s structure

• Analyze their website content ( and keywords)

• Check their site’s parameters as reported by reputable marketing tools


Read more about how to assess competition parameters at




To your success!

How to find your golden marketing keywords

Marketing

Transcript of How to find your golden marketing keywords