Financial Review - How to find your niche as a financial adviser
How to find your brand's content niche
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Transcript of How to find your brand's content niche
HOW TO
findyourbrand's
contentniche
One persona for each audience segmentUse demographics & psychographics
01Know your audienceCREATE MARKETING PERSONAS
Brand story, mission, valuesBrand personality, voice, visual identityExperiences & emotions your brand appeals to
02Know your brandCREATE A BRAND BIBLE
Choose target key performance indicators (KPIs)Set up a system to collect data & measureperformance (use analytics software)
03Define your goalsFOCUS ON YOUR BOTTOM LINE
Mind map content ideas for each personaThese should be about your audience's interests &related to your brand, but not about your brand
04Brainstorm ideasTHINK LIKE A PUBLISHER
Know your brand's voiceKnow your audienceIf relevant, include a call to action
05Find your angleIDENTIFY THE STORY'S CENTRAL IDEA
Consider your audience's media preferencesChoose formats for supplementary contentTranslate the story into real-world experiences
06Choose a formatDECIDE HOW TO TELL THE STORY
Find out how your audience has changedAnalyse your performance dataMake changes
07ReviewLET YOUR NICHE EVOLVE
Find out more:READ THE BLOG POST
by Jess Stewart