Hello, I’m Stefan and I do B2B Marketing and Lead Generation for a living.

I’ve done it for over 10 years!

To be honest I never really thought aboutwhether it was a worthy thing for me to do. Whether it was meaningful

OR

However, a few years ago I was at a training event in London and someone complained that their work was meaningless.

That then got me thinking…

I’ve always known that my work wasn’t particularly glamourous.

I mean at a dinner party, you can talk about filming a Pepsi commercial in Hawaii with David Beckham but a website for a blood production management company?.

… Not so much.

And its not exactly an altruistic career, either. I’m not really making the world a better place.

Like that amazing doctor doing amazing things in Syria right now or the teachers across the world helping educate children to reach their goals or even soldiers in Afghan fighting for our country.

Or friends I know who work in the social sector helping kids with disabilities enjoy their last few years in life.

But B2B Marketing?...

Nope Not glamourous….

Not altruistic

I love working alongside talented, engaged positivepeople who also love what they do.

This is… MASSIVE for me.

It’s hugely important that I choose to work alongside people who are positive, talented, smart, fun and mature enough to go ahead and dive in instead of holding back.

I love learning new things, in fact I try to read a book a day whether it’s an audio or hard back whether I’m listening in the car or reading at night.

I also watch webinars as many as I can fit in at work or around work.

I’m happy if I’m on the steep part of just about any learning curve.

Thankfully, B2B Marketing – in this current age of content marketing, sales prospecting, lead nurturing search, social andanalytics is one of the steepest learning curves in

the entire history of business.

But just because there’s a lot to learn doesn’t mean it isn’t easy to coast along, doing what you’ve always done.

This makes it hugely important to choose work that’s challenging and difficult and takes me out my comfort zone.

I love work that demands creativity.

Where a good solution may be the first thing that pops into my head, but a great solution is one that takes a bit of sweat.

Work in which the solution to the problem is far from obvious at the outset.

That’s why I want to avoid working for any client whose business is based on anything less than delivering real value to its customers.

I like figuring out how the business of a business actually works…

Call me a geek, but to me this gigantic economy we all operate in is actually kind of fascinating

A business is like an organism in the ecosystemof the wider economy…

And some thrive and some die and I do enjoy trying to figure out why.

Getting an inside view into different markets and value chains and individual companies.

And I’m especially interested in the alchemy of success and the mystery of great corporate cultures

It’s important to choose clients who are open abouteverything and who see us as partners not just suppliers because if they’re not open, I can’t indulge in my hobby.

That’s pretty much it…

Those seven things are my own personal sources of meaning in my work.

I hope they aren’t too disappointing.

All this matters because it guides critical decisions…

EVERY DAY

I hope you choose to work alongside smart, talented, positive people who you really like.

Because when we betray any of these choices…

All the good mojo I just talked about becomes bad mojo.

And saps away all the energy and enthusiasm.

When we honour these choices, then this not-very-glamourous work called B2B marketing turns out to be actually packed with meaning and crucial to every business.

And instead of feeling vaguely embarrassed bywhat I do...

Myself and my team arehugely proud of it.

And actually quite lucky and maybe even privileged to spend our days, and weeks and years doing it.

Days, weeks and years of trialling and testing has enabled us to source specific data that fits our clients ideal customer profile.

We’ve worked across numerous industries spanning 23 countries which has built our knowledge in many sectors and regions within lead generation & sales prospecting.

If you would like to find out more about how we can help you.

Please contact:priority@marketing-for-business.com

OR visit

www.outreach2.com