How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
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Transcript of How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
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F UNNELPO CALYP SE
How to FIND and STOP 7 Growth Killing Ghouls
o f t h e
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TA-DA!
!e Funnel.
(in !eory)
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!e Funnel.
(in Practice)
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W hat ’s happening to ever yone in there? Are M ONST ERS eat ing your prospects ALIVE?
!e Funnel
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People ! ! e y S EEM h a p p y …
(Horr ib le Screams) W h a t t h e ? W h a t ’s g o i n g o n ?
(Gr inding Noises ) H e e l l l p ! D O S O M E T H I N G !
Sole Sur v ivors E a r t h d e p e n d s o n u s !
The Funnel !
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The FunnelPOCALYPSE !How to FIND and STOP the
7 Growth Killing Ghouls Before it ’s Too Late!
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1 !
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Viral ZOMBIES
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“Invite 5 friends and get a prize!”
Grmmmm! Mmmmmmm! Braaaaaaaaaains!
“Share this content and win!”
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Forced viral tr icks can c log your funnel with ZOMBIE junk visitors and leads.
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People WANT TO SHARE stuff that makes
them look AWESOME.
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SHAREABLE is Lovable
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Social VAMPIRES
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• R e a d t h i s ! � P l e a s e RT ! • L i k e u s ! � S h a r e ! • F i l l t h i s o u t ! � Te l l f r i e n d s ! • G I M M E !
Don’t be a VAMPIRE to your community of social
media followers.
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Be USEFUL
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Ask NOT what your fol lowers can do for you,
ASK WHAT YOU CAN DO for your fol lowers!
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Evil QUEEN
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Vanity, thy name is BAD PR.
(…and some blogging, ebooks, etc.) Vanity is the RIGHT tact ics for
the WRONG reasons.
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NOBODY cares if you’re the fairest of them all.
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Image: http://inay.org
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People CARE
about making it through their day
unscathed.
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People have JOBS
to do and PROBLEMS
to solve.
Help them!
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GHOSTLY Lists
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Your email lists? DYING OFF at 25% a year.
You can’t grow with GHOSTS
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A steady #ow of GREAT, TARGETED content…
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h"p://offers.hubspot.com/connec2ng-‐with-‐todays-‐customer
…yields a steady #ow of great, targeted LEADS
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Skeletal DESIGN
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Are you giving return visitors a BARE BONES experience?
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What about people on mobile devices?
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Visitor
Whether it’s their FIRST visit…
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Lead
they’re one of your LEADS…
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Customer
they’re already a CUSTOMER…
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Visitor Lead Customer
(and whatever device they’re on)
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welcome ANY visit from ANY platform
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SALESWOLVES
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M O N T H ’ S E N D c a n h i t s a l e s
r e p s l i k e a F U L L
M O O N !
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E v e n t h e m o s t
H E L P F U L r e p s m i g h t
g i v e i n w i t h o u t …
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CONTEXT
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C o n t e x t i s t h e S I LV ER BU L L ET. M a k e c o n t e x t e a s y
t o u s e a n d c o n v e n i e n t .
Fo r g e t A B C , s a l e s n e e d s t o A B H : A l w a y s B e H e l p i n g !
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7
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FRANKENTOOLS
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Q: How many hours does it take your team to combine, compare, report and guesstimate results/revenue
from your sales & marketing tools?
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A: TOO MANY!!
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I N T E G R A T I O N
wouldn’t this be
nice?
ALL-IN-ONE
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Defeat Your Demons! V I RA L ZO M B I ES Shareable i s L ovable
G H O S T LY LI S T S Attract Targeted Leads
EV I L Q U EEN It ’s NOT About You
SOCIAL VAMPIRES Always Be Useful First
S KELE TA L D ES I G N Customized and Respons ive
S A LES WO LV ES Efficient Context as Silver Bullet
F RA N KEN TO O L S Integration for ROI measurement, reporting, and accountability
!!2!3 !4!
5!6!7!!
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FUNnel and put the FUN back into…
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HAPPY HALLOWEEN!!