How to export to China · marketing plan Comprehensive addition term According to the statistics of...

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F-one Supply Chain Management Co., Ltd How to export to China

Transcript of How to export to China · marketing plan Comprehensive addition term According to the statistics of...

Page 1: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

F-one Supply Chain Management Co., Ltd

How to

export to

China

Page 2: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Agenda

Current Market Situation(Page2-10)

Comparative analysis of CBEC and general trade(Page 11-13)

How to export to china

What can we do for you

Page 3: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Current Market Situationdate Base

Data from the administration of customs

Import of food products amounted to USD 118.4 billion

17 %

15 %

15 %13 %

9 %

9 %

7 %

5 %5 % 5 %

TOP 10 import countries

1 Korea 2 Japanese 3 China Taiwan 4 America

5 Germany 6 Australina 7 Brazil 8 Vietnamese

9 Malaysia 10 Russian

Page 4: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Current Market Situationdate Base

Data from the administration of customs

Imports of food products totaled $118.4 billion, up 9.59 % from 2017

16.product

s of meat,

fish,

crustacean

s, mollusks

and other

aquatic

invertebrat

es

03Fish,

crustacean

s, mollusks

and other

aquatic

invertebrat

es

21Other

Foods

Eating

fruits and

nuts; The

rind of a

melon or

citrus fruit

Coffee, tea,

mate tea

and spices

A product

of

vegetables,

fruits, nuts,

or other

parts of

plants

Drinks,

wine and

vinegar

Cocoa and

cocoa

products

Products

made of

grains,

grain flour,

starch or

milk;

Confection

ery mug-

up

Meat and

offal

2018YEAR 393806 11599719 3255610 8682775 633885 1399712 6436318 787886 6666291 11018902

2017YEAR 239232 8061304 2388895 6379461 471745 1092831 5288250 659845 5685241 9485946

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

UN

IT:T

HO

USAN

D D

OLLARS

Growth of imported food products (2017-2018)

Page 5: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Current Market SituationA chronicle of China's changes in 2018

• The staff team and function of CIQ is transferred from AQSQI to GAC(clarification of duties)

• Market circulation regulation (streamlining)

Adjustment of state institutions (separate regulation of

import and market circulation)

• General trade loan access conditions (cosmetics, Health food)

• E-commerce trade gropes for regulatory rules in trial waters and establishes legal basis (e-

commerce law implemented on January 1)

Adjustment of policy

Page 6: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

China's list of food products with general trade tariff reductions

Duty

• 1.The duty on juice in HS2009 was reduced form 20-5

• 2. The duty on coffee in HS2101 was reduced form17-12

provisional duty

• small packages of Vermouth and similar wines (made from fresh grapes with plants or spices) from 65 to 14

• spirits made from distilled wine, 10-5

• Whisky 10-5

VAT 17-16

Current Market Situationchronicle of China's changes in 2018

Page 7: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Summary: Under the background of the global trade war, China has shifted from a

global producer to a global consumer. Opportunities and challenges during the period

of 2019 to 2023 are simultaneously emerged before Chinese retailers, importers and

overseas exporters who want to enter China.

Opportunities and challenges in

the Chinese market

• Abundant channel option

• Market opportunities movement

• Diverted purchasing power

Summary of the feelings of

importers in 2018

• Simple business models no longer work

• choose differentiated products and

market

• Minimize upfront investment

Current Market Situationchronicle of China's changes in 2018

Page 8: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Comparative analysis of CBEC and general tradeCOMPARISON

General trade CBEC

Regulatorytrend

From strict to loose Form 0 to regulation

Regulatorybasis

Laws & regulations ,Standards etc

White List,E-commerce law of People's Republic of China

Dutiable value

CIF OR FOB price Retail price

Page 9: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

General

trade

Compliance

+ Chinese

lambel

Customs

clearance

(test &

normal)

Certifiacte

form

customs

Receive

payment

Free sale(

online or off

line)

9

CBEC

HS code +white list

conform +record in

customs

Declare to the

bonded area Online salesCustoms

clearanceReceive payment

Comparative analysis of CBEC and general tradeProcess comparison

Page 10: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Comparative analysis of CBEC and general tradeSummary:

Advantage

Lower barriers to entry into the Chinese market。

A quick trying

Disadvantage

High logistics costs & operating costs, unable to

achieve a large shipment

Storage and other hardware facilities are not

perfect for food

Information is complex and difficult to identify

CBEC

Categories suitable for CBEC OPERATIONS:•1.Health Food•2.Cosmetics•3.Products with high unit price and low requirements for storage conditions•4. Listed on the WHITE LIST

Page 11: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Comparative analysis of CBEC and general tradeSummary:

Advantage:

1 As long as the product has passed the access, the

selection of subsequent sales channels is rich

2. The laws and regulations are relatively sound

3. Storage and other hardware conditions clearance

4. Logistics cost is low, do the first selection of large

quantity

Disadvantage:

Clear regulatory requirements are required before

entry into China

Categories suitable for General trade OPERATIONS:1.food2. Health foods and cosmetics that need to enrich sales channels 3. Wider selection of foods, compared to WHITE LIST FOR CBEC

General trade

Page 12: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

How to export to ChinaThe Process of compliance

1.Compliance Review 2.Documents Prepare3.International

Transport

4.China customs

clearance

Successful

Import

Page 13: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

How to Export to China The Documents Prepare

Export and Importer Registration:

http://ire.eciq.cn/General Trade

Documents Prepare

Page 14: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Documents for compliance

• outwork of products

• nutrition facts or analysis reports

• ingredient lists with percentage flowcharts when necessary

Documents for importers

when compliance is finished

• Chinese label

• Chinese translation of artwork and nutrition facts or analysis reports

• Brief summary of the production access

Documents to be provided

to China customs for export:

• Certificate of Origin (Official)

• Compliance documents

• Health certificate

• Proof of producing date and best before date (or shelf life)

• Contract, invoice, packing list etc.

Export to China The Documents Prepare

General Trade

Documents Prepare

Page 15: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

15

Product

compliance

consulting

Compliance

check

International

forwarder

Trade agencyCustoms

clearance

Bridge exporter

& Importer

Supply chain

management

Less risk

More success

Pieni riski, suuri menestys

F-one

What we can do for youThe Process

Successful into china

Page 16: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

What can we do for youOur Clients for example

Page 17: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

1.The

reputation of

the brand in

the world

2.The

popularity of

the brand in

China

3.Whether

there is a

special export

manager for

China

4.Whether

there is a

support for

China's specific

marketing plan

Comprehensive addition term

According to the statistics of 2016, there are 17220 Food importers in China:

85 companies are over $100 million, accounting for 0.5%.

892 companies are over 10 million but less than 100 million,

accounting for 5.2%

The number of new enterprises increased by 9.8% compared by

former years

95.3% small and medium-sized companies.

SuggestionsAbout Importer

Page 18: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

What do

importers

care?

1.Whether

the

products

can enter

China?

2.How long

is the shelf

life?

Is the

package

attractive? Is

the taste

adaptable to

Chinese

consumers?

3.What is

the

import

price?

4.How about

the

production

capacity of

the factory?

(Maximum

output and

minimum

order

quantity)

5.Is there

marketing

support

from

brands?

How

about

sales

exclusivity?

SuggestionsAbout Importer

Page 19: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

Suggestions

4. Cost of clearance:about EUR1200-1800/BL(except taxes)

3. Minimum quantity:2 distribution units/SKU(not mixed box) not more than 10skus/BL

2. Time spent:5days transportation+15days clearance and rectification+30days analysis and certificate issued

1. The mode of transportation: transportation changed from air freight to Waigaoqiao Free Trade Zone

Get inspection and quarantine certificateGeneral Trade

Page 20: How to export to China · marketing plan Comprehensive addition term According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million,

The End

Thank you

Crystal Tong:021-6199263013501798326