How To Execute A Successful SEO Campaign | Digital Marketing

How to execute a successful

O P T I M I Z A T I O NS E A R C H E N G I N E

SEO CAMPAIGN

SEO (Search Engine Optimization) is widely talked about in businesses today. Everyone wants to get their website to rank high on search engines. The only problem is that with there being thousands of companies out there, how do you get your website to the top? Running a successful SEO campaign is not easy and many companies miss crucial steps, which ultimately hurt their SEO campaign

In order to execute a successful SEO campaign there is a series of steps businesses must take in order to achieve their goals. This article focuses on 3 steps that are necessary to take in order to execute a successful SEO campaign

How to execute a successful

SEO CAMPAIGN

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EXTENSIVE KEYWORD RESEARCH

It is important to carefully research all keywords relevant to your product and/or services.There are several keyword research programs that allow you to identify your businesses’ keywords such as Google Keyword Tool & Word Tracker. More often than not you will realize that there are more keywords associated to your product and or/services than you realized, so do your research!

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ON-SITE SEO

This may be basic but it is very important for your SEO campaign. On-site SEO includes the following:• URLselection: Try to use a domain name that highlights one or two of your top keywords, however avoid long domain names as that makes it more difficult for customers to find you online.

• Content: This is extremely important in the executing of your SEO campaign. Be sure to use your keywords throughout the content on your website, this will increase your rankings on search engines. It is also important to create quality content on your website, so that your customers and potential customers will come back time and time again







ON-SITE SEO

• Blogs: Blogs are a great way to increase your search engine rankings. Utilize blogs to produce relevant content to your audience; be sure to use Tyour keywords!

• Analytics: Analytic software is the best way to monitor the traffic your site receives. Analytic software allows you to track key information such as page views, bounce rates, etc, as well as identify your website’s traffic demographics. This information can then be utilized to tweak your SEO campaign and make it more effective. There are several free analytic tools; Google Analytics is the most popular.

• Monitor: Once your SEO campaign is off and running it is important to monitor it. When you first begin your campaign, your site is not likely to rank very high, but the longer you work at it, the higher your rankings should be. Be sure to check your rankings on a regular basis







SEO FRIENDLY WEB DESIGN

This is very important in executing your SEO campaign. Avoid too much Flash on your website, because search engines can only read HTML.It is ok to use Flash a few times within your website to interact and engage with your customers, however too much will hurt your SEO campaign.

A successful SEO campaign is one that is ongoing. Once you begin your SEO campaign, it is going to take time and commitment to see it through until the end. It is important to keep monitoring and giving Google new instances that can get your website to rank higher. It is not an easy task, but it will benefit you in the long-run if done successfully.






How To Execute A Successful SEO Campaign | Digital Marketing

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