How to Enhance the Power of Internet Marketing

The power of the internet marketing in

today’s business world

Prepared by Hani Masgidi

Head Of Customer Management Unit

What Exactly Is Internet

Marketing?

• Internet marketing

is the practice of

using all facets of

internet

advertising to

generate a

response from

your audience.

Internet Marketing methods

• Search engine marketing

• Display advertising

• e-mail marketing

• Affiliate marketing

• Interactive advertising

• Social marketing

AIM of marketing in General

1. Find the right

audience

2. Ask people what

they want

3. Give it to them

7 Facts : What IM Is Not

1. It is not a get-rich-quick

scheme

2. It is not about who has the

most capital or IT knowledge

3. It is not just about making

money online

4. It is not just multi-level

marketing done on the Internet

5. It is not a battle of seeing who

can collect the most email

addresses as possible

6. It is not simply grabbing an

affiliate link

7. It is not a scam

7 Facts : Why Choose IM?

1. You can operate from

virtually anywhere in the

world

2. You have the lowest startup

and operating costs

3. You can target any consumer

market in the world

4. You have the ability to do

what you truly love

5. Ability to do it part-time and

yet earn a decent living and

great results

6. Ability to operate 24 hrs a

day on autopilot mode

7. Lastly, the ability to earn you

passive income and even

multiple streams of income

Internet Users Growth

Internet Users Growth M.E.

Internet Users Growth GCC

GCC Population- 2010 Est Usage, in Dec 00 Internet Usage % Population User Growth 2000-2010

Bahrain 738,004 40,000 649,300 88.00% 1523.30%

Kuwait 2,789,132 150,000 1,100,000 39.40% 633.30%

Oman 2,967,717 90,000 1,236,700 41.70% 1274.10%

Qatar 840,926 30,000 436,000 51.80% 1353.30%

Saudi Arabia 25,731,776 200,000 9,800,000 38.10% 4800.00%

United Arab Emirates 4,975,593 735,000 3,777,900 75.90% 414.00%

Total 38,043,148 1,245,000 16,999,900

Offline Marketing Vs. Online Marketing

Offline Marketing Online Marketing

High Cost Very Low Cost

Limited audience World Wide audience

Mass Approach Targeted Approach

Difficult to measure effectiveness

and ROI

Measurable effectiveness and ROI

Short term Impact Long term Impact

Difficult to modify Easy To Modify

Case Studies

1-Arabian Automobiles – Infiniti

“ Made a revenue of Dhs. 2,145,000

Spending Dhs. 3312 Only!”

2- AW Rostamani – Logistics

“Leased out 40 % of new 46,000 square

metre facility using $300 budget in 45

days”

AWRostamani Holdings Group

Other Co.s

Non-Automotive

Other Co.s

1-Arabian Automobiles – Infiniti

• Average Auto. Market Cost Per Lead =

Dhs 250

• Using PPC targeted Campaign

• Budget 30 $ / Day

• Generating 11 – 17 Leads Per day

• Cost Per Lead Dhs 6 – 10

• Converted Leads = 11

• Total Sales = 11 X Dhs. 195,000 = Dhs

2,145,000

No Car Model Name Email Mobile Action Taken Lead number Forwarded to

1 Infiniti G Sedan Issa Fallouh [email protected] 506409994 18765293 Nataly Akil

2 Infiniti FX yahya alkoumaim [email protected]

3 Infiniti G Convertible ALAA MALIK [email protected] 7807677331 18765298 Tony C. Joy

4 Infiniti G Convertible ABDULLA AL ZOUBI [email protected] 566943037 18765297 Nataly Akil

5 Infiniti FX Joe Thomas [email protected] 506595772 18765294 Tony C. Joy

6 Infiniti G Sedan MOHAMMED ALTAYEB [email protected] 501734440

7 Infiniti M45 Khamis Al Kayani [email protected] 509899343 18765295 Ziad Gholmieh

8 Infiniti M45 yusanputra yusan [email protected]

9 Infiniti FX Ramachandran Padmanabhan [email protected] 502818192 18765296 Musaab A Ibrahim

11 Infiniti FX Ahmed Rashwan [email protected] 050 7587 335 18752297 Lilian Ali Ahmad

12 Infiniti G Convertible Muhammad Faisal Zameer [email protected]

13 Infiniti FX asem abadla [email protected] 507363648 18747299 Lilian Ali Ahmad

14 Infiniti G Coupe asem abadla [email protected] 507363648 18747299 Lilian Ali Ahmad

15 Infiniti G Sedan Ahmad Al Mulla [email protected]

16 Infiniti G Convertible rasan mamkak [email protected]

17 Infiniti FX rasan mamkak [email protected]

18 Infiniti FX ali hassa [email protected]

19 Infiniti FX Mahesh Malkani [email protected] 504575438 18765299 Ziad Gholmieh

20 Infiniti EX JUMAA SHEIBA [email protected]

21 Infiniti FX SAIF ALAZZAM [email protected] 508023811 18727316 Tony C. Joy

22 Infiniti FX husam ismaeel [email protected] 506168432 18727317 Lilian Ali Ahmad

23 Infiniti FX AWAD ALKAREEM YOUSUF [email protected] 505201251 18727318 Ziad Gholmieh

24 Infiniti M45 tiesto nasir [email protected]

25 Infiniti FX YAHYA AL ZAROONI [email protected]

26 Infiniti EX MOHAMMED SHAKER ALMOFLIH [email protected]

27 Infiniti M45 IHAB IBRAHIM ELMETWALLI BAIH [email protected] 509262105 18734254 Nataly Akil

28 Infiniti FX shadi matrud [email protected] 502960708 18765302 Musaab A Ibrahim

29 Infiniti EX AHMED ASHOOR SABIR HASSAN ALMATARI [email protected] 506767031 18765303 Musaab A Ibrahim

31 Infiniti EX m rezaei [email protected]

32 Infiniti FX BASHAR ABDULLAH [email protected]

33 Infiniti G Convertible nadiya djouad [email protected] 502259669 18752293 Tony C. Joy

34 Infiniti G Sedan M V [email protected]

35 Infiniti G Sedan RIMA MOHAMMED [email protected]

36 Infiniti FX AHMED SHEHATA [email protected] 506266053 18752300 Ziad Gholmieh

37 Infiniti G Convertible Bravo Initony [email protected]

38 Infiniti FX AMAL MOHAMMED [email protected] 504754116 18747306 Nataly Akil

39 Infiniti M45 NADEEM ALANI [email protected] 964234545 18765304 Musaab A Ibrahim

40 Infiniti FX shadia alim [email protected] 503301070 18747308 Lilian Ali Ahmad

41 Infiniti FX rasan mamkak [email protected]

42 Infiniti G Convertible WAJD EL SHOOF [email protected] 507321051 18737271 Ziad Gholmieh

43 Infiniti FX MOHAMMED NAJI [email protected] 501380285 18765305 Musaab A Ibrahim

44 Infiniti G Convertible Arpit Joshi [email protected]

45 Infiniti G Convertible AMER ALSHOFI [email protected] 501974652 18727351 Lilian Ali Ahmad

46 Infiniti QX S G [email protected]

47 Infiniti FX JUMAA SHEIBA [email protected]

48 Infiniti QX JUMAA SHEIBA [email protected]

49 Infiniti FX Azmat Beyg [email protected]

50 Infiniti FX Obaid Saleem [email protected] 558888888 18765306 Musaab A Ibrahim

51 Infiniti G Sedan Obaid Saleem [email protected] 558888888 18765306 Musaab A Ibrahim

52 Infiniti FX Pingkan Rampen [email protected] 558867393 18765308 Tony C. Joy

53 Infiniti G Coupe Gaven Jones [email protected] 566833731 18765309 Tony C. Joy

infiniti Leads Daily Update

August

Type of inquiryDaily

emails

% of

emails

Brochure Request 331 32.1

Quotation 675 65.5 979

Test Drive Request 25 2.4 52

Total 1031

1403

Test Drive Summary:

Altima 2.5 6

Infiniti FX35 1

Infiniti G35 Sedan 2

Pathfinder Station

Wagon1

Patrol Super Safari 2

Sunny 3

Tiida HB 2

Tiida Sedan 1

Xterra 5

Xtrail 1

Armada 1

Number of Sales

Inquiries by phone

August Monthly Report

AAC Email Report

Individual Inquiries

Fleet Inquiries

Brochure Request

32.1%

Quotation65.5%

Test Drive Request

2.4%

Type of inquires

Brochure Request

Quotation

Test Drive Request

10

57

09

3 2 1 18

26

0 1

191523

68

36

110 4 3 5

10 15

1 2 10

20

40

60

80

100

1

Brochure Requests by car

370Z Altima 2.5 Altima 3.5L

Altima Coupe Inf initi FX35 Inf initi G35 Sedan

Inf initi G37 Coupe Inf initi QX56 Murano

Pathf inder Station Wagon Patrol Hard Top Patrol Safari

Patrol Super Safari Qashqai Sunny

Tiida HB Tiida Sedan Xterra

Xtrail Navara Civilian

Urvan Patrol Pickup Armada

Inf initi EX Inf initi M Maxima

12

104

11 10 6 3 3 5

2734

0 2

32

54

7888

65

3141

2 7 113

24

3 1

18

0

20

40

60

80

100

120

1

Quotation Requests by car

370Z Altima 2.5 Altima 3.5L

Altima Coupe Inf initi FX35 Inf initi G35 Sedan

Inf initi G37 Coupe Inf initi QX56 Murano

Pathf inder Station Wagon Patrol Hard Top Patrol Safari

Patrol Super Safari Qashqai Sunny

Tiida HB Tiida Sedan Xterra

Xtrail Navara Civilian

Urvan Patrol Pickup Armada

Inf initi EX Inf initi M Maxima

Deira, 62%

Sh.Zayed Road, 24%

Sharjah, 12%

Ajman, 1%

Ras AlKhaimah, 1%

Emails By BranchDeira

Sh.Zayed Road

Sharjah

Ajman

Dhaid

Fujairah

Khorfakkan

Ras AlKhaimah

Umm AlQuwain


• Established in 1997, the company is

the primary logistics

• The new 46,000 square metre facility

started back in Feb 2010

• It had 60% occupancy till Jun 2010

• 40% Vacancy for more than 2 months

Actions

• Started SEM & SEO

Campaign to have a

better internet

positioning and

branding.

• In less than 45 days

were able to improve

the internet ranking

on google.com and

yahoo.com.

Results

• Aug. 2010 , %100

occupancies and

request expand the

facility.

Conclusions & Tips

Conclusions Tips

IM is must in today’s business Start Your online present NOW

Understand your niche market Researches

Identify your audience IM researches

Target the right audience Prospects Segmentations

Approach your prospects Use the right IM method

Evaluate results Measurements for all activities

Improve results Split testing

Expand your business Start the process again

Deploy

Thank You

Hani Masgidi

00971-50-7918880

[email protected]

Design

Define

How to Enhance the Power of Internet Marketing

Documents

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