How to Enhance MICE Industry

Beverly

Paloma

Lisa

Roxanne

Meredith

Monica

What is an International Conference

According to ICCA, aninternational conferencemeans:◆to have more than fifty

participants.◆should be held regularly◆having been held in three

different countries.

Why MICE Industry

Three “Highs”:◆Finance— high growth

potential

◆Travel— high added-

values

◆Industry— high beneficial innovations

MICE education in the US and the inspiration for China

MICE education in the US

• Diversification• Education system with

administrative levels• Practical courses• Diverse ways to approach

MICE education

Inspiration for China

• Scientific analysis to make MICE education more practical

• Participation to make MICE education perfect

• Cooperation • Quality teachers

Problem:

• MICE-Industry has received support but mostly too theoretical to be put into practice.

• More schools in China offer professional courses related to MICE-Industry; only 5 are officially approved

• Other problems: lack of professional teachers, stale teaching methods, traditional education mode

Solution:

Gradational cultivation

• Cooperation on seven levels: basic careers, techniques, 參展商 , internal business, qualified teachers, senior administrative staffs, government

• Other countries separate MICE administrative professionals into three categories: central, auxiliary (輔助性 ), and supportive

• China: supportive professionals are abundant, but lacking central and auxiliary ones

How to cultivate people for MICE • Specialization and branding- More research and Analysis of necessary

skills

• Strengthen school programs-practicability 〈實用性〉 and operation 〈操作

性〉• Innovation-pragmatic and theme method-Develop the theory and the skill at the same

time

• Cooperation between school and company

• -market-oriented actionwin-win situation

Mice Industry in Germany

• world hegemony in MICE• 80% high-grade exhibitions are

held in Germany

Universality

+ = MICE industry in Germany is the world hegemony. Integration

Investment Advantages of Taiwan

1. Key Government Support2. International Competitiveness 3. Abundant Human Resources for the Service Industry4. Optimal Location in Asia’s Transportation Hub