How to engage with your audience through video

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HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO

description

Phil Trevillion, Founder of BaseTouch, video content agency, presented to a room of senior marketers at 4Ps Marketing's Digital EDGE annual conference in March 2014.

Transcript of How to engage with your audience through video

Page 1: How to engage with your audience through video

HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO

Page 3: How to engage with your audience through video

A brief history of online video until this point

1993 1996 20022000 2004 2005

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Brands ARE Broadcasters

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Video provides an emotional connection between brand and

consumer unmatched by any alternative format available.

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Teething Issues of the ‘NEWBIE’ Online Broadcaster

Using a ‘David’ From the officeas the presenter of your video

Oh your based in an office?!...great

Don’t wear a uniform

Be objective

Be realistic

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The Transparent Medium and Managing Trust

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IDENTITYOF THE

TELEVISION VIEWER

VS.

IDENTITY OF THE ONLINE VIEWER

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DON’T FIGHT MULTITASKING

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Visuals are overrated

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The emotional connection triumphs over

any cosmetic factors

that traditionally determine a videos

virality

WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013

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THE

FACE OF CHANGING

ONLINEVIDEO