sequence

it supports the democratization

of knowledge and information, transforming people from content consumers into

often when when we speak

about social media we refer to it as a whole as if the phrase itself sums up one single channel

blogs & microblogs

social bookmarking

widgets & apps

forums & message boards

podcasts & vlogs

video/photo/presentation sharing

virtual worlds & augmented reality

wikis

of course that’s far from the truth

increasingly we also

means this

and this

33% of all uk internet users visited facebook in august 2009

social media is about people

as marketers we need to stop viewing people as “consumers" or “users”

Hitesh Bhatt 2009

listening & monitoring what’s being said

improve your search engine ranking

identifying key influencers

market research & competitor analysis

customer support

supporting loyalty or CRM programs

so what’s it good for?

engage your customers in a conversation

you cannot afford to be

everywhere at once

you cannot ignore what is happening whilst your brand may not be involved your customers are and they’re talking about you

62% of UK shoppers consult online communities before buying

Quideo / YouGov, july 2008

74% of people choose companies or brands based on customer service

exploring the link between customer care and brand reputation, SNCR, april 2008

experiences shared online

93% of social media users think brands should be in social media

business in social media study, opinion research corporation, september 2008

when tango entered the facebook app arena they received a 37%

business in social media study, opinion research corporation, september 2008

conversion rate

what will your ROI be?

will your ROI have a financial figure to it?

why do you want to use social media

would something else be better?

how will you know when you have succeeded?

how does it fit in with everything else you’re doing?

when coming up with a strategy

how will I reward people who play with me?

are just new tools important to remember these

business and marketing requirements must come first for a well planned social media strategy

no one exists on a single media island this is as true for your online activity as it is for your offline consumption

don’t restrict your social media activity to social media only reuse in other online spaces and take it offline when you can it’s valuable

social media looks good right now it’s free that means good value for money? so why not give it a try

be honest

about who you are and add real value

to the people you touch and the

spaces you choose to frequent

don’t go for the hard sell and

try to pull the wool over anyones eyes

you will get caught

have a purpose to everything you do

and facilitate the conversation

rather than try to control it

remember that whilst the game

may well have changed there is

huge potential and if taken in the

right way can lead to huge rewards

for your brand and customers

thanks

howard.scott@sequence.co.uk

@howard_scott

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