How to empower your enterprise on RoadShows, in 10 strikes.

Entrepreneurs Roadmap 2 Roadshow

10 strikes - strategic leverages

5. Streaming6. Being you7. Networking8. Creative Determination9. Accelerators10. Fun

These leverages are basically composed out of core

functional communication tool box & behavioral guideline set:

1. Key Consumer insight2. Concept3. Pick up line & Elevator pitch4. Presentation

There are key success factors in igniting an enterprise as well as potential

investors\ partners. I will refer these topics, and try to make it fun & useful,

simple & striking, in 10 strategic leverages.

• Consumer key insight• Concept• “Pick up” line & Elevator pitch• Presentation• Demo• Business plan\ Detailed business plan- MEGILA• TAG\ logo

The 4 core tools are also internal working tools, which will enable you to

develop & and improve your enterprise all the way- it will give you the head

start as well as an ongoing leverage.

Get them right and they will enable you a striking strategy.

Communication Tool Box

It can be driven out of analyzing user experience & user benefits:• Functional (faster, more\ less, easier, cheaper, efficiency etc.)

• Emotional (fun, status symbol, beautiful, passion etc.)

• Psychological!!! (belonging, reference group\ community, enable self fulfillment\ expression etc.)

know the end consumers deepest problem\ need \ fantasy Strike 1: Key Consumer Insight

Concept is the core communication you’ve got- it can be manifested in a story,a symbol, a name, in a visual, as an analogy, etc.Its role is to convey the big idea in a clear short striking way. Sometimes it can be used as a “pick up line”, a positioning line, or a promise line.

From here you will derive the proposition, advantages, elevator pitch etc.

It should stand by itself! If your audience needs the demo, the business plan etc. to grasp the idea- the concept is weak.

a concept is an abstract idea or a mental symbol…

convey your big idea as a clear tangible concept.

WHAT is more important than HOW (on roadshows).

Strike 2: Concept

Strike 3: Pick Up Line & Elevator Pitch

Intrigue in three core sentences in 30 sec.

Then hook’em in a short speech (250 words).

You never get a second chance to make the first impression.

The goal is to start a conversation- you’ll fill in the details later.

Pick Up Line & Elevator Pitch

content:• the problem\ challenge

• our solution\ product\ idea & what it enables\ solves

• to whom we are targeting

• $$$$$$$$

• relative advantage compared with competitors

• who we are

• what do we want from….

style & tone:• reliable with high integrity

• straight 2 the point

• exciting

• intriguing

• engaging- call to action!

• we recognized a need…

• the challenge we faced was….

•The solution we came up with….

•The advantage we created is…

•The new possibility we created is…

• what distinguishes us in the arena is…

Head Starters 4 pickup lines:

More tips:

Emphasize the WHAT not the HOW you do it.

Adapt your speech according to your audience.

Pick Up Line & Elevator Pitch

Elevator pitch- another way to look at it(;

Strike 4: Presentation

Create a clear, focused & streaming presentation

Presentations

1. What we want: from Main goal 2 main message- define in advance what outcomes you want to gain & what main message will help you achieve it. Make sure you got this message conveyed clearly in the presentation.

2. Who for: Target audience- know who you are addressing- their business agenda is only one aspect to learn in advance. Their business conventions, beliefs & attitudes- may they be right or wrong, are issues to be handled with a lot of attention. Their life philosophies are another factor to be taken into consideration.

3. How to get it…

Presentations

3. How to get it:

• Concept- makes it tangible, clear and simple to understand as well as easier to get attached to (see strike 2).

• Guideline- list in advance the main issues to be addressed. Fill out each topic with three bulletins tops in Telegraphic language.

• Flow- mix & match the order & content so it all flows smoothly.

• Screening redundancy- once you’ve set the presentation go over it again: whatever doesn’t support or is not relevant to the goal, key message or concept you aim for- should be screened out! (yes, even if you find it interesting…if it does not support the key messages-drop it).

Presentations

3. How to get it:

• Telegraphic- don’t use long sentences on the slides. No need to write every word you plan to say. (You can use power point presenter view for that).

• Design- sometimes it helps if you have visuals which convey the message. Don’t overdo it. Try to stay within one visual content world, and one graphic design.

• Presenter- you are the star, not the screen. Keep eye contact with

viewers. Smile. Move freely. Picture them naked.

Presentations

http://www.dailymotion.com/relevance/search/presentation/video/x2dll8_drunk-powerpoint-presentation_business

http://www.youtube.com/watch?v=eay6u8K0GOg

http://www.youtube.com/watch?v=HLpjrHzgSRM&feature=related

A fun way to look at it & learn:

1. A comedian’s powerpoint presentation-

2. A drunk powerpoint presentation-

3. Picture them naked -

6 NEXT STRIKES PREVIEW…

Strike 5: Streaming is a necessity

“get your motor running, head out on the highway”

You don’t have to be perfect, but you should be perfectly you

Strike 6: Being YOU

Be creative & determined

Strike 7: Creativity & Determination

Strike 8: Networking

Map the who, where, how & especially- what for…

Choose the right accelerators

Strike 9: Accelerators

http://www.youtube.com/watch?v=_xycjyOr-nc

Strike 10: FUNChoose to have fun all along!

You are more than welcome to make comments,

remarks & other suggestions, as well as to ask any

question.

yael@sha11.com

yaelshan@netvision.net.il