How to eat an elephant? By Bram Vanderhaeghe (Wijs) & Peter Buytaert (Foursevens)

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VDAB How we’re eating an elephant.

Transcript of How to eat an elephant? By Bram Vanderhaeghe (Wijs) & Peter Buytaert (Foursevens)

Page 1: How to eat an elephant? By Bram Vanderhaeghe (Wijs) & Peter Buytaert (Foursevens)

VDABHow we’re eating an elephant.

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Our elephant

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Public employment service of Flanders

Jobseekers

Working people

Partners

Employers

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Primary focus

Find a durable job

Jobseekers

Working people

KPI: customer satisfaction & impact

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Digital weapon

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Database (85 000 job offers)

Companies Job boards Interim offices others

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Database (85 000 job offers)

websitemobile-only

sitesmartphone

app

Companies Job boards Interim offices others

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Database (85 000 job offers)

websitemobile-only

sitesmartphone

app

Companies Job boards Interim offices others

silo’s. Bad UX guaranteed.

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www.vdab.be

smartphones: + 500%

1 year ( July ’12 – July ’13)

Source: Google Analytics

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Devices Belgians use to go online (’14)

+

+

+ +Source: Consumer Barometer Google (consumerbarometer.com)

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Devices Belgians use to go online (’14)

+

+

+ +Source: Consumer Barometer Google (consumerbarometer.com)

‘MOBILE’

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Table’s setBattle plan

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One website to rule them all

+ +

Responsive

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Too complex!

Takes way too long!

What about new features in the meantime?!

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www.vdab.be

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www.vdab.be beta

‘find a job’

not responsive responsive

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‘find a job’

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beta

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www.vdab.be beta

‘find a job’

not responsive responsive

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www.vdab.be beta

+ other part

not responsive responsive

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www.vdab.be beta

+ other part

not responsive responsive

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www.vdab.be

responsivenot responsive

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Let’s eat!

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analyse

Design

Build

Test

releaseinput

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www.vdab.be Beta

‘find a job’

not responsive responsive

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www.vdab.be Beta

partly responsive

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www.vdab.be

partly responsive

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www.vdab.be

fully responsive

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Initiating changeHow to get your organization mobile ready?

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CiviliansJob offers

Matching

…RefData

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CiviliansJob offers

Matching

…RefData

Mobile first team

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CiviliansJob offers

Matching

…RefData

Guidelines

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Q&A

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‣ Start small. Scale fast.

‣ Involve stakeholders. End users, Business and IT.

‣ Initiate change, don't break!

Take aways