How to Drown Out Negative Reviews Online
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Your Reviews Matter90% of people trust recommendations from people they dont know80% of customers reverse purchase after reading negative review.20% increase in sales found after 3 star boost in ratings.78% of people research online before buying product/serviceMichael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011Cone Communications, Online Influence Trend Tracker, 2011Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
The Yellow Pages are Extinct!
Reviews = Local & Mobile SalesReviews drive clicks on mobile!Reviews are the most important factor Mediative, The Value of Optimizing Your Google Places Listing, November, 2011.
The ChallengeComplainers complainHappy customers are silentYour reputation is NOT accurateThe search results are biased AGAINST your business
Use Reviews to Win Over New Customers
Reviews ROI Calculator
Drown our your bad reviewsWorks with all major reviews sitesWin over new customersBoost local & mobile salesEmail marketing & social mediaCoupons TestimonialsBrand protection
Positive Reviews Pro Success StoryConsumer retail company in SouthwestThe problem: Angry, eccentric customers complained while happy customers were silentBad reviews of local branches unfairly tarnished brand & hurt sales
The ResultsAfter 10 weeks of using Positive Reviews Pro:168 positive reviews posted for 7 branchesOrganic reviews from happy customersRatings boost from 2.1 to 4.2 stars on 38 sites8% monthly sales boost with email marketing
It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, youll do things differently Warren Buffett
Q & A
Blue screenWhite fontCheck the grammar of the quoteIts unfairThe complainers complain and the good customers arent accounted for