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How to Drive High Performance Intelligence Teams
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Transcript of How to Drive High Performance Intelligence Teams
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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How to Drive High Performance Intelligence
Teams
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 2 December 2015
~ featuring ~
Alysse Nockels Arik JohnsonPhil Britton
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Alysse Nockels joined Intel through the McAfee acquisition and has 15 years of experience working in information technology. She is responsible for all aspects of the competitive intelligence function across Intel’s security portfolio and systematically built the McAfee competitive intelligence function from the ground-up. Prior to joining Intel, Alysse held system engineer, security engineer, and positioning-to-win roles at Lockheed Martin.
Alysse has a master's degree in Information Technology and a bachelor's degree in Telecommunication Systems. She is the current Chair of the Strategic and Competitive Intelligence (SCIP) Board of Directors, earned her CI Professional II certification, and obtained Product Management certification from Pragmatic Marketing. Alysse resides in Prescott, Wisconsin with her husband Karl and Greater Swiss Mountain Dogs, is an avid Green Bay Packers fan and isn't afraid to wear a cheesehead in public!
Email: [email protected]
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Phil Britton is Manager of Competitive and Market Insights for Ulta Beauty. Phil has been engaged in retail competitive intelligence since 2001. He has established and evolved competitive intelligence functions with teams from 1 to 50 people. His areas of specialization include pricing, competitive research, competitive analytics, competitive intelligence ethics, and social media use in competitive intelligence. Phil is a noted speaker at competitive intelligence topics, and has been asked to speak and facilitate at CI events in multiple countries on topics including ethics, establishing CI teams, leveraging social media content in competitive intelligence, and benchmarking competitive intelligence functions. He is a member of SCIP.
Email: [email protected]
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Questions, Commentary & Content
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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• High Performance Intelligence Teams Defined• Intel Security’s Success• Hypothetical Company Example• Consistencies and Common Characteristics Regardless
of Industry• RECONVERGE: G2 Highlights
• Keynote Topics• How RECONVERGE is Different• Speaker Line-Up• Why Attend
• Q&A
Agenda
.
7
Intel Security's High Performance Intelligence Team
We have Fun
Write snarky and sarcastic comments
about the competition
Use unique caricatures for profile pictures (e.g. South Park Avatar
Generator)
Make CI fun which increases participation
and helps retain CI talent
We Collaborate
Utilize a portal to facilitate cross-
functional collaboration
Support all teams – both strategic and tactical
Communicate insights broadly; not tied to just
the C-Suite
We have PurposeEvery deliverable
includes recommendations – no
exceptions!
Incorporate bold language to push the
envelope
Don’t drink the Kool-Aid and operate as
outsiders
Most importantly, we want to win!
Core Tenants to Our Success
Hypothetical Company
Competitive Team Charter
Competitive Strategies Team OverviewTeam Overview Scope
Team Beliefs• Walk the Walk, Talk the Talk• Be first to market with insights (must beat Google)• Have an opinion• Own your opinion
Competitor Awareness Branded Workstreams• Ad Hoc Research Projects (145+ in 2012)• Weekly Competitive Edge Newsletter• Quarterly Analyst Reports• Monthly Market Share Analysis• Corp Dev Daily News • Price Optimization data collection• Real-Time Competitive Monitoring• Legal Claim Validation• Enterprise Risk Management Reporting• Board of Directors Updates
Mission
To collaborate with our networks to provide comprehensive, actionable CI to all levels of the company and help execute strategies to drive profit
Vision To become the global CI partner to help develop and execute strategies for all company assets
GoalTo create the best CI capability, regardless of industry
Motto No Surprises
.
Common Characteristics of High Performance Teams
Offers a diverse background of talents/skills
Incorporates strong and consistent
branding
Is well known throughout the
organization
Has access to people, leaders,
and budgets
Is highly opinionated and not afraid to express it
Speaks the language of the
company
Is the definition of “influence without
authority”
Exudes passion and a never say die
attitude
Offers insights that cannot be found anywhere else -
inside or outside of the company
Provides early warning capabilities
Integrates into company processes
and product lifecycles
Masters collaboration and
teamwork
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RECONVERGE G2
Building and Optimizing High-Performance Teams
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Keynote #1
What do The US Navy, retail banking, private banking, and consulting all have in common? Intelligence. Bill Hoffman has been there and done that. In this keynote, Bill will discuss the common thread that ties all of these together: Intelligence. Whether you are supporting a sales team or a SEAL team, be prepared to see how intelligence drives performance.
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Keynote #2
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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What should you expect from RECONVERGE ?G2
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Email: [email protected]
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.
Email: [email protected]