How to Drive High Performance Intelligence Teams

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The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How to Drive High Performance Intelligence Teams A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 2 December 2015 ~ featuring ~ Alysse Nockels Arik Johnson Phil Britton

Transcript of How to Drive High Performance Intelligence Teams

Page 1: How to Drive High Performance Intelligence Teams

The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab

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How to Drive High Performance Intelligence

Teams

A Complimentary Webinar from Aurora WDC

12:00 Noon Eastern /// Wednesday 2 December 2015

~ featuring ~

Alysse Nockels Arik JohnsonPhil Britton

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Alysse Nockels joined Intel through the McAfee acquisition and has 15 years of experience working in information technology. She is responsible for all aspects of the competitive intelligence function across Intel’s security portfolio and systematically built the McAfee competitive intelligence function from the ground-up. Prior to joining Intel, Alysse held system engineer, security engineer, and positioning-to-win roles at Lockheed Martin.

Alysse has a master's degree in Information Technology and a bachelor's degree in Telecommunication Systems. She is the current Chair of the Strategic and Competitive Intelligence (SCIP) Board of Directors, earned her CI Professional II certification, and obtained Product Management certification from Pragmatic Marketing. Alysse resides in Prescott, Wisconsin with her husband Karl and Greater Swiss Mountain Dogs, is an avid Green Bay Packers fan and isn't afraid to wear a cheesehead in public!

Email: [email protected]

The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.

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Phil Britton is Manager of Competitive and Market Insights for Ulta Beauty. Phil has been engaged in retail competitive intelligence since 2001. He has established and evolved competitive intelligence functions with teams from 1 to 50 people. His areas of specialization include pricing, competitive research, competitive analytics, competitive intelligence ethics, and social media use in competitive intelligence. Phil is a noted speaker at competitive intelligence topics, and has been asked to speak and facilitate at CI events in multiple countries on topics including ethics, establishing CI teams, leveraging social media content in competitive intelligence, and benchmarking competitive intelligence functions. He is a member of SCIP.

Email: [email protected]

The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.

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Questions, Commentary & Content

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• High Performance Intelligence Teams Defined• Intel Security’s Success• Hypothetical Company Example• Consistencies and Common Characteristics Regardless

of Industry• RECONVERGE: G2 Highlights

• Keynote Topics• How RECONVERGE is Different• Speaker Line-Up• Why Attend

• Q&A

Agenda

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Intel Security's High Performance Intelligence Team

We have Fun

Write snarky and sarcastic comments

about the competition

Use unique caricatures for profile pictures (e.g. South Park Avatar

Generator)

Make CI fun which increases participation

and helps retain CI talent

We Collaborate

Utilize a portal to facilitate cross-

functional collaboration

Support all teams – both strategic and tactical

Communicate insights broadly; not tied to just

the C-Suite

We have PurposeEvery deliverable

includes recommendations – no

exceptions!

Incorporate bold language to push the

envelope

Don’t drink the Kool-Aid and operate as

outsiders

Most importantly, we want to win!

Core Tenants to Our Success

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Hypothetical Company

Competitive Team Charter

Competitive Strategies Team OverviewTeam Overview Scope

Team Beliefs• Walk the Walk, Talk the Talk• Be first to market with insights (must beat Google)• Have an opinion• Own your opinion

Competitor Awareness Branded Workstreams• Ad Hoc Research Projects (145+ in 2012)• Weekly Competitive Edge Newsletter• Quarterly Analyst Reports• Monthly Market Share Analysis• Corp Dev Daily News • Price Optimization data collection• Real-Time Competitive Monitoring• Legal Claim Validation• Enterprise Risk Management Reporting• Board of Directors Updates

Mission

To collaborate with our networks to provide comprehensive, actionable CI to all levels of the company and help execute strategies to drive profit

Vision To become the global CI partner to help develop and execute strategies for all company assets

GoalTo create the best CI capability, regardless of industry

Motto No Surprises

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Common Characteristics of High Performance Teams

Offers a diverse background of talents/skills

Incorporates strong and consistent

branding

Is well known throughout the

organization

Has access to people, leaders,

and budgets

Is highly opinionated and not afraid to express it

Speaks the language of the

company

Is the definition of “influence without

authority”

Exudes passion and a never say die

attitude

Offers insights that cannot be found anywhere else -

inside or outside of the company

Provides early warning capabilities

Integrates into company processes

and product lifecycles

Masters collaboration and

teamwork

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RECONVERGE G2

Building and Optimizing High-Performance Teams

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Keynote #1

What do The US Navy, retail banking, private banking, and consulting all have in common? Intelligence. Bill Hoffman has been there and done that. In this keynote, Bill will discuss the common thread that ties all of these together: Intelligence. Whether you are supporting a sales team or a SEAL team, be prepared to see how intelligence drives performance.

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Keynote #2

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What should you expect from RECONVERGE ?G2

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Email: [email protected]

The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.

Email: [email protected]