How To Dominate Your Service Areas on the Web: How to get more leads, reviews, and customers!
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Transcript of How To Dominate Your Service Areas on the Web: How to get more leads, reviews, and customers!
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Dominate Your Service Areas on the Web How to get more leads, reviews, and customers!
06/25/2015
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Poll - Let’s Get to Know You
How many areas does your business serve?
A.1B.2-5
C.6-10D.10+
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How Does Someone Find You?
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What We Will Cover
How to establish local visibility in the following 4 areas of your online presence:
• Website and Content• Online Directories• Social Media• Mobile
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Website and
Content
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Google is a Library
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Your Website is a Book
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Your Pages are Landing Pages
Landing PagesLanding Pages
Your Website
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Words are Content
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Update Frequently!
Your Website
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Your Website
• Not all websites are created equal!• What makes a good website, visually?
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What Do You Provide?
“Quality you can trust… From North America’s
Largest Roofing Manufacturer!™”
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How Can They Reach You?
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Where’s Your Business?
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When Can They Call?
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“I’m at work… I don’t want to call.”
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How Were You
Found?
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What are Keywords?
• Keywords - the most common words typed into Google to search for you
• Be specific according to your location! (San Francisco vs. California)
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But I Serve More Areas?
• Will it limit people to think I only do service in that area?
• No ZIP codes!
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Online Directorie
s
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Google My Business
• Google My Business page
• Google account is mandatory
• Get at least 2 reviews!
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Maps
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Speaking of Reviews…
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Check Your Listings!
http://www.surefiresocial.com/dominate-surescan
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Social Media
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Absolute Minimum
• Facebook Business Page• People can visit and leave reviews• Find more information about your
company
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Absolute Minimum
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Geo-Targeting
Credit: Kevin Alansky, SocialRadar
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Place Pins
http://www.poweredbysearch.com/pinterest-launches-place-pins-local-seo-secret/
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Place Pins
http://www.poweredbysearch.com/pinterest-launches-place-pins-local-seo-secret/
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Poll Time!
How do you use your mobile device for business?
A. Phone Calls + GPSB. Phone Calls + GPS + Social Media
C.Phone Calls + GPS + Social Media + Reviews
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Mobile
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Location-Based Notifications
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Nearby Businesses
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Your Website… Again
• Your website should be mobile-friendly
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Your Website Needs Location Information
• Microdata: nests metadata within a website
• Schema: a type of microdata used to interpret things on your site
• Geo-targeted Content: location specific and tagged content
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GeoJuice
http://www.surefiresocial.com/dominate-geojuice
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Which one are you?
You don’t have a physical location
-or-
You have a physical location but need a way to target others outside your service
areas
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Example
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Did I Help?
Do you know what to do now?
A.Yes B. Not Really
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Until Next Time
Lets continue the conversation?
A.Sure B. I’m good
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Questions?
SureScanhttp://www.surefiresocial.com/dominate-surescan
GeoJuicehttp://www.surefiresocial.com/dominate-geojuice
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/SurefireSocial @surefiresocial
Surefiresocial.com
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