How to do market research - 8 startup advisors weigh in
Transcript of How to do market research - 8 startup advisors weigh in
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how to do marketresearch8 STARTUP
ADVISORSWEIGH IN
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ONTHEGRID@ ont heg ri d a g enc yUltimately, it’s all about growth
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you’re in the right place if you’re wondering...
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HAVE WE MADE THE RIGHT BETS?
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IS THE MARKET
BIGENOUGH TO GO AFTER?
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ARE WE BUILDING THE RIGHT PRODUCT?
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ARE WE MISSING SOMETHING?
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IN the beginning, 90%
of your good ideas...
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AReWRONG
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so how do you get your ideas out on
the table
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We turned to the startup advisors
for their best advice on...
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how to do market research
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YOU MAY BE SURPRISEDBY THEIR APPROACHES
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here’s what they haVE to say
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Discusses difference betwen “pitching” and
“listening”
YouTube video, What do you ask?
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Slideshare, 18 Tips and Tricks on Conducting A Killer Interview: Everything you need to know in 100 slides or less.
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1. They don’t understand what you’re offering them.
2. They don’t want what you’re offering them.
3. They’re not willing to pay what you’re asking for what you’re offering them.
Article: The Three Reasons Why Your Visitors Don’t Convert
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Ask the right questions over and over again to a large
variety of people to get the most “correct” answers – the
ones that will sell your product!
Article: Sell It Before You Build It
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Shows how to cut down processing time after customer interviews
Article: How we do research analysis in agile
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it involves a ton of theseIT INVOLVES
A LOT OF THESE
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AND NONE OF THESE
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“User research should be a mindset shared by everyone
on the team—and that you do in lightweight ways all the
time.”
Article: Leah Buley on Design Research Business Strategy
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7. michael margolis& John zeratsky@mmargolis @jazer
GOOGLE VENTURES PARTNERS
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They believe in research –only faster.
Article: “The GV research sprint: a 4-day process for
answering important startup questions”
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Teaches invaluable customer
interviewing skills
YouTube video, On how I approach strangers in the street
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