How to Do Content Marketing With Purpose And Direction

PRATIK DHOLAKIYA

www.e2msolutions.com @DholakiyaPratik

HOW TO DOCONTENT MARKETING

WITH PURPOSE AND DIRECTION

“MUST FOLLOW”

SEO EXPERT

TOP 50 CONTENT MARKETING

INFLUENCERS WORLDWIDE

TOP 100 CONTENT

MARKETING BRANDS

RECOMMENDED AGENCY



SO, WHAT ISCONTENT MARKETING?


“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.”

- CONTENT MARKETING INSTITUTE


BOLE TO ??


“Creating and sharing valuable, free content to attract and convert customers. The type of content you share is closely related to what you sell.You’re educating people so that they know, like, and trust you enough to do business with you.”

- COPYBLOGGER

CONTENT MARKETING = STORY TELLING FOR SALES


CONTENT MARKETING = STORY TELLING FOR SALES


AMUL IS A BRAND THAT TELLS GREAT STORIES!


WHY SHOULD YOU DO CONTENT MARKETING?

LOOK AT THE DATA!


• 9 out of 10 organizations are currently doing content marketing

• 80% of decision makers prefer information in the form of articles rather than advertisements

• 78% of CMOs think content is the future of marketing

LOOK AT THE DATA!





• 70% of customers say good content makes them feel closer to the brand

• 20% of internet users’ time is spent on content-related websites

•B2B marketers are using an average of 12 different content marketing tactics

DON’T LOOK AT THE DATA!





• 70% of customers say good content makes them feel closer to the brand

• 20% of internet users’ time is spent on content-related websites

•B2B marketers are using an average of 12 different content marketing tactics


DON’T DO IT BECAUSEEVERYONE IS TELLING YOU TO DO IT.

UNDERSTAND THATIT NEEDS TO BE DONE.

GOALS DEFINE RESULTS.


DECIDE WHAT YOU WANT FROM CONTENT MARKETING.

TRAFFIC OR VIEWS ≠ PROFIT


LIKES OR SHARES ≠ PROFIT


WHO BOTHERS ABOUT YOUR CONTENT?


•50,000 Apps Downloaded

•41 Lakh Google Searches

•400 WordPress Posts

•33 Lakh Facebook Posts

•13 Crore Emails Sent

•4 Lakh Tweets Sent

(EVERY SINGLE MINUTE)

MINDSHARE = PROFIT



HOW DO YOU GET MINDSHARE?


HOW DO YOU GET PEOPLE TOKNOW, LIKE AND TRUST

YOUR BRAND?


I CAN’T TELL YOU WHAT CONTENT TO CREATE.


BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING)



(1) BE FIRST



(1) BE FIRST(2) BE DIFFERENT

BE FIRST


BE FIRST


THE WORLD’S FIRST BANNER AD:

BE FIRST


AT&T RAN THIS ADON HOTWIRED.COM

AND GOT44% CLICK-THROUGH RATE!

BE FIRST


TODAY,

MORE PEOPLECLIMB MOUNT EVEREST

THAN CLICK ON A BANNER AD

BE DIFFERENT


BE DIFFERENT


DOLLAR SHAVE CLUB

Founded: 2011

One Great Video

Views: 18 million

GILETTE

Founded: 1901

YouTube Videos: 500+

Total Views: 41 million

THANK YOU!


KEEP IN TOUCH


Twitter - @DholakiyaPratik

Facebook - Facebook.com/DholakiyaPratik

Email – [email protected]

My Website – www.pratikdholakiya.com

How to Do Content Marketing With Purpose And Direction

Marketing

Transcript of How to Do Content Marketing With Purpose And Direction