How to do an MBA How to do an MBA project ?project ?

• Area of specialization (Marketing, )• Broad area of research work (Marketing

area. )• Further narrow down (organization or

company )• E.g.Sony India - industry segment is

Consumer Durable.

• Discussion with company as to research to be executed. (Multiply sales in audio)

• Be Clear on Research Methodology – Time Factor etc.,

• Regression Models• Dependent Variables• Independent Variables etc.,

• Size of the sample ie.,• Population data (the universe). • Too Big – Difficult to Handle• Too Less – Inaccuracy in result• So, the Ideal sample size is 70-100

• Chapterisation :• A logically arranged project work :-• Introduction • Chapter on Data Base • Research Methodology Chapter • Review of Literature Chapter • Conclusion

Review or Survey of Literature Chapter

• Primary Data• Secondary Data• Chronologically arranged• Depicts the depth of reference • Repeats other researchers’ works • (e.g- Stock Market – Research done

in earlier years by experts)

 • Concluding chapter:- • Outlines (salient features of the study

need of the study, overview of the topic, summary of prior work, study objectives, hypothesis, data and methodology.)Findings (revealed by the analysis of data)

• Implications (based on the research findings )

• Limitations of the study (sample size) • Future research

• Tables Give a title to all Tables that are in your report. AppendicesIn the same fashion how we handled Tables, we will handle Appendices too.

List of Appendices will follow the List of Tables page, with page numbers on which that appears.

• Abbreviations

give a List of Abbreviations page next to the List of Appendices Page in the beginning of the Research Report.

• How to arrange the Bibliography?• During the course of your project work,

you would have referred several materials.

• logically arrange your reference in the bibliography section of the project work since that forms indirectly part of your exhibition in terms of your depth of research.

• Journals• Periodicals• Books• Reports• Documents• Occasional Papers• Working Papers• Theses• Dissertations• Monographs• Project Works• Dailies • Online Resources

• How to write the Declaration page?•  Declaration is the statement that

is given by the candidate who confirms that the project work presented is his/her independent work and it has not been presented by him/her to acquire any other diploma or degree.

• Model letter of Declaration:• Name of the candidate• Department of the candidate• Name of the Institution• Address of the Institution• DECLARATION• I hereby declare that the Project Work titled “ Title of the Project Work

” submitted by me for the PGDBA of the “Indo German Training Centre “ is a record of research work done by me during “ Period of Course “ and that the project has not formed the basis for the award to the candidate of any degree, Diploma, Associateship, Fellowship or other similar title to me.

• Signature of the candidate• (Name of the candidate)• Countersigned:• Signature of Project Faculty• (Name of Project Faculty)• Place: • Date :•

How to write the Acknowledgement

page? • The Acknowledgement page is usually placed next to the

Contents page in a Project Report. It is the duty of any researcher to place on records his/her thanks and gratitude towards people who have made his/her project work possible. First you will thank the Institution and Head/Dean/Director of the Institution who have given you the opportunity to your MBA Programme and Project Work. Next, you will thank your project faculty who has extended guidance throughout your Project Work.

• It is equally important to express your gratitude to the organization that has offered you the opportunity execute the Project Work. You will place on records your thanks to all the faculty members of your Department/Institution and other Institutions. It is a must that you should thank all your connections with reality who has helped you in your Project Work.

• You should also express your thanks to all your friends who have helped you in different directions to complete the research. Do not forget to thank all the librarians of the libraries that you visited for your reference whose help was of great support during the course of your research work. Finally, most important, salute your parents and family members who rendered not only financial support but also moral support without which you could not have completed your Project.