HOW TO DISCOVER THE KEY ACTIVITIES IN THE

CANVAS MODEL

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HOW TO DISCOVER THE KEY ACTIVITIES INTHE CANVAS MODEL

The canvas business model became anestablished methodology for the agile creationof a business model.

Its objective is to provide a comprehensivevision of the business model through a table.The table contains several different questionsthat need to be answered, and these questionsare organized in nine fields

KEY ACTIVITIES IN THE CANVAS MODEL

Before specifically entering the definition of thekey activities of the canvas business model, it isimportant to understand a little more about itsstructure.

The table is divided into four major question-based areas:

What?

Who?

How?

How much?

In this way, the nine fields are distributed in thisway in relation to each of the questions:

What?

Refers to the value proposition of your business.Who?

Or for whom. It is about the fields of customerrelations, audience segmentation and thechannels to achieve it.

How much?

Here the fields in question are the cost structureand the sources of income of your company.

How?

This is where the key activities of the canvas willbe defined, as well as the key associations andresources.

Let's take a look at the four questions specificallydesigned to help define the key activities of yourcanvas business model below.

4 QUESTIONS TO FIND THE KEY ACTIVITIESOF THE CANVAS MODEL

As we have said, the main activities of the canvasrefer to how you will make your business work.

Therefore, you should consider activities such asmanufacturing, sales, distribution, use ofinformation technology, marketing andstakeholder engagement.

Lecturas recomendadas | Las actividades clave | Cómo descubrir las actividades clave en el modelo canvas 1

1- In order for our value proposition to workproperly, what activities should we carry out?

if your value proposition points to High-qualityproduct positioning, activities such as branding,finding quality suppliers, training the sales force,and quality control can be considered key.

2- What distribution channels do we have todevelop?

Will your company choose physical stores? Inthis case, will the stores be exclusively owned orwill there be resale in stores of other brands? Areyou planning to do e-commerce? Will it be theirown exclusive trade or will they use aMarketplace? Is there the possibility to opensome franchises?

3- What activities will be used in customerrelations?

Check the different points of contact with theclients and determine the proper activities thatneed to be conducted.

4- What are the activities that bring the sourcesof income?

This encompasses much more than the sales perse, it includes product development, prices,payment methods, relationships with financialinstitutions and payment intermediaries, amongothers.

The important thing is to define the key activities

of your canvas and to have an integrated view ofall the other key points of your business, andanswer all the questions with a view to a broaderhorizon.

2Lecturas recomendadas | Las actividades clave | Cómo descubrir las actividades clave en el modelo canvas