How to discover hundreds of ideas for your business
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www.verticalmeasures.com
HOW TO DISCOVER HUNDREDS OF
POWERFUL, LOW COST CONTENT
IDEAS FOR YOUR BUSINESS
Arnie Kuenn, President, Vertical Measures
@ArnieK #VMWebinar
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ABOUT YOUR PRESENTER…
• President of Vertical Measures –
A Search, Social & Content Marketing Agency
• Instructor for the Content Marketing Institute &
Online Marketing Institute
• Been an Internet marketer longer than Google
has existed.
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“CONTENT MARKETING”
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WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
interrupting them.
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.
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THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
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HOW IMPORTANT IS SEARCH?
of all consumers use search
prior to making a purchase
Source: GroupM
of searchers conduct non-
branded queries
of buyers click on organic
links vs the sponsored ads
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WHAT ARE WE SEARCHING FOR?
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START YOUR RESEARCH HERE!
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KNOW YOUR KEYWORDS
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MORE KEYWORD RESEARCH TOOLS
Google Keyword Suggest
Related Searches
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MORE KEYWORD RESEARCH TOOLS
YouTube Related Searches
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More than 410
questions about “visit
the grand canyon”
(exact match).
More than 3,400
using broad match!
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Long tail searches
are the key to
success!
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Social-Searcher.com
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LIST ALL CONTENT IDEAS IN A SPREADSHEET
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PUT TOGETHER AN EDITORIAL CALENDAR
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ADDRESS PRICING / COST
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COMPARISONS
Showcase your product or service then compare and contrast to others.
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LISTS – PEOPLE STILL LOVE THEM
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RESOURCE PAGES
38 links to this page
111 links to this page
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INFOGRAPHICS ARE HOT RIGHT NOW
Mathew Blades Show
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VIDEOS! – THEY ARE NOT THAT HARD
Product Demos
FunInterviews
Behind the Scenes
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FREE GUIDES & WHITE PAPERS
- Lead generator
- Link attractor
- Long life span
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Buyers need information that helps
them make an informed decision.
Businesses that provide the
content those people are
searching for - will win.
IN SUMMARY…
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More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!
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www.verticalmeasures.com
NEXT WEBINAR…
Improve What You Have: How to Increase Rankings on Top Evergreen ContentPresenter: Art Enke, Director of SEO Services, Vertical Measures
Learn about:
- Quantitative & page-specific competitor analysis
- Smarter canonicalization
- Strategic internal linking
- "Critical Mass" - the point at which your site can do nothing wrong
Check out our website at www.verticalmeasures.com/webinarsfor registration information.
12Sep
11am PST2pm EST