Develop a Social Media Strategy that Delivers Results for your Business
How to Develop Your Social Media Strategy
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Transcript of How to Develop Your Social Media Strategy
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How To Develop Your Social Media Strategy
http://www.socialinkmedia.com
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Twitter, Facebook, and Google+ are some of the most popular social media sites nowadays.
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When online, people can communicate with their loved ones, share photographs, post
links, write comments, and many others.
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These sites can also be a venue to promote businesses.
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Hence, social media marketing has had a great impact on many
companies.
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To ensure a successful online journey, there are certain
strategies one can use.
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But how can you develop your own strategy?
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The primary thing you should do first is to identify your
business goals.
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Why did you begin Tweeting in the first place? Why did you set up a Facebook fan page? Why did you create more circles in
your Google+ page? Surely, for every social media account you start, there is a reason or more
for it.
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Some reasons include wanting to increase profits, gain more leads, have a better customer
support system, etc.
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Focusing on your goals is the first step towards successful
social media marketing.
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Of course, you also have to make sure that your company
actually has the needed technology to jumpstart your
online presence.
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Employees need computers and a good Internet connection to make things happen for your
business online.
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If restrictions are needed, consider the fact that some
firewall applications may affect certain social media sites.
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Determine which of your employees can be entrusted to
keep your technology and social media efforts up to speed.
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Third, you have to make sure that your employees cooperate
with each other.
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This is specifically important for the IT and marketing
departments.
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They need to work as one to ensure the success you seek
with your social media marketing efforts.
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A social media account will not be effective if the posts there seem so random and do not
necessarily have anything to do with your business.
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Likewise, marketing ideas may go to waste if not properly
conveyed into the right social media outlet.
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In addition, you also need to find out what your customers
actually want from your product or service.
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Read their suggestions, comments, or problems and
respond to them within a reasonable time period.
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Encourage them to engage more by posting relevant
content, conducting online contests, or asking questions.
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Use statistics given by various online applications to
determine how active or how pale your social media marketing efforts are.
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These are just some general guidelines to help you know
which online marketing method can best work for your business.
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Some can be learned as you go along or even offline.
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Don’t be afraid to explore!
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Developing Your Social Media Strategy