How to Develop Your Company’s - Employee Engagement ... · PDF fileHow to Develop Your...
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815 W 450 S Springville, UT 84663 USA // +1.801.515.6500 // decision-wise.com How to Develop Your Company’s Employee Value Proposition Ensuring your company stands out. David Mason, Ph.D. Senior Engagement Consultant Charles Rogel, MBA VP Products & Marketing David Long, MBA Organization Development Consultant
Transcript of How to Develop Your Company’s - Employee Engagement ... · PDF fileHow to Develop Your...
815 W 450 S Springville, UT 84663 USA // +1.801.515.6500 // decision-wise.com
How to Develop Your Company’s
Employee Value Proposition
Ensuring your company stands out.
David Mason, Ph.D.Senior Engagement Consultant
Charles Rogel, MBAVP Products & Marketing
David Long, MBAOrganization Development Consultant
How to Develop Your Company’s Employee Value Proposition
2 About DecisionWise
Founded 1996
30 countries
70 languages
200+ clients
Employee Surveys | 360-degree Feedback | Coaching | Organization Change
How to Develop Your Company’s Employee Value Proposition
3 The economy is improving
How to Develop Your Company’s Employee Value Proposition
4 Quits compared to layoffs
How to Develop Your Company’s Employee Value Proposition
5 Tenure is actually improving
How to Develop Your Company’s Employee Value Proposition
6 But tenure for younger workers is about the same…
How to Develop Your Company’s Employee Value Proposition
7 Millennials are taking over
How to Develop Your Company’s Employee Value Proposition
8 What is Employee Value Proposition?
The collection of benefits an employee receives from an organization in exchange for the employee’s work.
How to Develop Your Company’s Employee Value Proposition
9 EVP Answers these Questions
How to Develop Your Company’s Employee Value Proposition
10 Poll Question
Does your organization have an Employee Value Proposition?
1. No
2. Yes, but it is not formally rolled out.
3. Yes, we leverage it to attract, retain, and engage our workforce.
How to Develop Your Company’s Employee Value Proposition
11 What is Employee Value Proposition?
Everyone has an Employee Value Proposition whether they choose to call it that or not.
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Yes No
Does your organization have an
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How to Develop Your Company’s Employee Value Proposition
12 What Employee Value Proposition is Not
Demographic Profile
Only Formal Benefits
Culture
Employee Engagement
Electronic Voice Phenomenon
How to Develop Your Company’s Employee Value Proposition
13 Types of Benefits
EVP is a collection of formal and informal benefits offered by an employer in exchange for employment.
How to Develop Your Company’s Employee Value Proposition
14 Formal Tangible
How to Develop Your Company’s Employee Value Proposition
15 Formal Intangible
How to Develop Your Company’s Employee Value Proposition
16 Informal Tangible
How to Develop Your Company’s Employee Value Proposition
17 Informal Intangible
How to Develop Your Company’s Employee Value Proposition
18 Understanding Benefits Sought
How to gather initial information.
Survey Focus Groups Interviews
How to Develop Your Company’s Employee Value Proposition
19 Understanding Benefits Sought
Focus GroupsWhy did you seek employment with our company?
What elements of your job are most engaging?
How do you view your position with this company?
What formal benefits are most important to you?
What informal benefits are most important to you?
How to Develop Your Company’s Employee Value Proposition
20 Creating an EVP Survey
Using the information gathered in focus groups, create a survey:
How to Develop Your Company’s Employee Value Proposition
21 Segment the Employee Population
Why? Because different groups of the employee population will seek employment with an organization for different reasons.
DemographicsJob PositionLevelBenefits sought
How to Develop Your Company’s Employee Value Proposition
22 How to Leverage Your EVP
Attraction
Identify candidates that fit the organization’s employee value proposition based on benefits they are seeking through employment.
Retention
Retain individuals who currently work in the organization by adding to the value proposition already offered.
Engagement
Understand benefits sought that go beyond contractual elements of the employee value proposition, which can serve as motivating and engaging factors.
How to Develop Your Company’s Employee Value Proposition
23 EVP and Employment Brand
Once a collection of benefits is defined to define a brand, you must understand why the collection of benefits offered resonates at a deep level with employees. What are the underlying values that lead people to seek benefits offered?
Health Insurance
Benefit:
If you get sick, health insurance pays a portion of the health care cost
Value:
Security for my family
My employer values me as a person and values my health
Employer values helping people, employer views it as a fundamental service
How to Develop Your Company’s Employee Value Proposition
24 Describe the Corporate Brand in terms of EVP
