How to Develop Partnerships That Bring In Business

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how to DEVELOP PARTNERSHIPS that bring in BUSINESS Solo PR Summit February 20, 2014

description

Find out why to think about partnering and how to identify the best partner for you.

Transcript of How to Develop Partnerships That Bring In Business

Page 1: How to Develop Partnerships That Bring In Business

how to

DEVELOPPARTNERSHIPS

that bring in BUSINESS

Solo PR SummitFebruary 20, 2014

Page 2: How to Develop Partnerships That Bring In Business

“One woman’s

soufflé is another’s

SNICKERS bar.”Rose Fass

The Chocolate Conversation

Photo by starshaped (Flickr)

Page 3: How to Develop Partnerships That Bring In Business

WHY Partner?

Your BEST PARTNER

LESSONS (Learned)

Page 4: How to Develop Partnerships That Bring In Business

WHY Partner?

Growth

New Market

New Product

New Lineof Business

Page 5: How to Develop Partnerships That Bring In Business

WHY Partner?

GROWTH

New Market

New Product

New Lineof Business

Photo by Magnate Lab (Flickr)

Page 6: How to Develop Partnerships That Bring In Business

WHY Partner?

Growth

NEWMARKET

New Product

New Lineof Business

Photo by Arian Zwegers (Flickr)

Page 7: How to Develop Partnerships That Bring In Business

WHY Partner?

Growth

New Market

NEWPRODUCT

New Lineof Business

Photo by Kevin Dooley (Flickr)

Page 8: How to Develop Partnerships That Bring In Business

WHY Partner?Growth

New Market

New Product

NEW LINE OFBUSINESS

Page 9: How to Develop Partnerships That Bring In Business

YOUR BEST

PARTNER

VisionLikeabilityWork Style

SkillsBrainpower

AccessNetwork SizeClient Mix

Money

Ethics

Page 10: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVISIONLIKEABILITYWORK STYLE

SkillsBrainpower

AccessNetwork SizeClient Mix

Money

Ethics

Photo by puuikibeach (Flickr)

Page 11: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SKILLSBRAINPOWER

AccessNetwork SizeClient Mix

Money

Ethics

Photo by Rubinstein (Flickr)

Page 12: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SkillsBrainpower

ACCESSNETWORKCLIENT MIX

Money

Ethics

Photo by wfyurasko (Flickr)

Page 13: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SkillsBrainpower

AccessNetwork SizeClient Mix

MONEY

Ethics

Photo by Ted Murphy (Flickr)

Page 14: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SkillsBrainpower

AccessNetwork SizeClient Mix

Money

ETHICS

Photo by Justin Baeder (Flickr)

Page 15: How to Develop Partnerships That Bring In Business

LESSONS (LEARNED)

DUEDILIGENCE

FAIR isn’tEQUITABLE

It’s all about BUSINESS(lawyers and accountants too)

Photo by JD Hancock (Flickr)

Page 16: How to Develop Partnerships That Bring In Business

QUESTIONS?

Daria SteigmanSteigman Communications, llc

www.steigmancommunications.com202.244.7651

[email protected]@dariasteigman