How to develop a top 10 newspaper ipad app

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Elpais app ranked #2nd list of Top 10 Best Newspaper Apps McPheters & Company iMonitor™ 0ctober 2011

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iMonitor TM Top 10 Newspaper Apps

El País iPad (Prisa) #2

McPheters & Company announced the iMonitor™ list of Top 10 Best Newspaper Apps. The company’s iMonitor service is currently providing detailed evaluation and global tracking of approximately 3500 media-related apps.

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Measurement variables

Publication DataPublication TitleMedia TypePrint/Digital Magazine, Newspaper, Other News SourceCountryMRI Measured?PublisherDeveloper (where identified)GenreAuditorPublication FrequencySingle-Issue and Annual Subscription Pricing

Print, iPad, iPhone, Kindle, Nook, Blackberry, Coverleaf, Kobo, Nook, Pixelmags, Zinio, Windows Phones, and others.Date Added to DatabaseApp Data

Name & URLApp PricePlatform (iPad Only or iPhone+iPad)Comparison to iPhone App

Same as iPad, Companion to publication, etc.App Store Category

Date Updated# and Average of User RatingsAverage Daily Download Rankings

Overall and by CategoryPaid, Free, Highest GrossingApp Description

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App Ratings• Design Rating

5-point scale based on navigation and enhancements to print experience

• Functionality Rating 5-point scale based on

download speed, navigation guide, glitches, etc.

• Media Rating 5-point scale based on web

links, video, interactivity, etc.• App Rating

15-point scale, sum of Design/Functionality/Media Ratings

• Ad Rating 5-point scale, based on

presence of enhanced and dynamic advertising

App Evaluation

• Issue Purchase In-App, App Store, Web-Based # of Available Issues Registration Required? Download Speed (5-point scale)

• Advertising Print-like, Linked to web,

Enhanced with multimedia or interactivity, Premium/Sponsored ad model, etc.

Replica of Print Version?• App Navigation

Navigation guide, Issue library, etc.

Issue Navigation Page-by-page, Scrolling

thumbnails, Linked contents, etc. Section Navigation (News apps

only) Article Navigation Zoom to read, Scroll through

text, Dynamic sidebars, etc. Portrait/Landscape Differences

(In layout or content, if any)• Rich Media

Videos, Slideshows, Web links, Interactivity, etc.

Social media versatility and implementation

• Transactional capabilities• Glitches• Unique Features• Other Notes

Measurement variables

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El País iPad App development

Benchmark

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PRISA DIGITAL working together with ELPAIS team of design product , technology and commercial + user requirements

R&DGroup

sessionsInternal sessions

Interaction design

Graphic design

Research Conceptualization Design

Dev

elop

emen

t

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The process

FACTS GOALS PROTOTIPES CONCEPTUALIZATION

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Prototyping

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The after day… Looking for the concept

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Navigation

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Interaction detail

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Ad emplacemet graph

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Project management

Definition – Work plan – Validations – Schedule – Project plan – RACI – Quality Control – Recourses control – Documentation share system – Roadmap – Publishing - …

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Final outcome October 2010

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Conclusions one year later

200.000 downloads so far (500k iPhone)

First release in October 2010

25.000 u.u. / day

Ranked #2 top newpaper app (october 2011)

http://itunes.apple.com/es/app/el-pais/id402167240?mt=8

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Thank you

prisa.com

How to develop a top 10 newspaper ipad app

Technology

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