How to: Design for Scalability
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Transcript of How to: Design for Scalability
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How to: Design for Scalability Amanda Orson (@phillian)
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Net Profit = Units Sold x Unit Profit
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Net Profit = Conversions (Units Sold) x Commission (Unit Profit)
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This presentation will assume you have (or are building) a business…
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Trading your hours for $$$ ≠ a Business
(IT’S A JOB)
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“I would rather earn 1% of 100 people’s efforts than 100% of my own efforts.”John D. Rockefeller
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Horizontal Scale
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Vertical Scale
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Types of Horizontal Scale
More sites
More networks
More traffic sources
More offers, products, or niches
More ad networks
More revenue streams
More people
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Types of Vertical Scale
Bigger Traffic
Bigger Ad Spend
Bigger ROI
Bigger Geographic Coverage
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The Most Important Question
What can I do, today, to build systems that will allow this business to operate independent of my time?
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More + Bigger = Scaling
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Create repeatable systems
using both horizontal and vertical
scale.
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Resources & Links:
AmandaOrson.com/ASE13
@phillian