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HOW TO DECIDE WHICH ECOMMERCE PLATFORMS ARE RIGHT …€¦ · Hosted eCommerce Solutions. You open...
Transcript of HOW TO DECIDE WHICH ECOMMERCE PLATFORMS ARE RIGHT …€¦ · Hosted eCommerce Solutions. You open...
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HOW TO DECIDE WHICH ECOMMERCE PLATFORMS ARE
RIGHT FOR YOUR BUSINESS?
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eCommerce platforms are solutions tailored to meet the needs of online merchants.
In today’s overcrowded online shopping ecosystem, many different types of
eCommerce platforms exist making it difficult to make a selection.
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Hosted eCommerce solutions
On-premise solutions
Content Management Systems
Not being mutually exclusive, several types of eCommerce solutions exist, today.
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These are the most clear and tidy solutions if you are new to eCommerce. No need to find a hosting
platform and deal with the hassle.
Hosted eCommerce Solutions
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You open an account, choose a template, decide on the name of your shop and add a few products. Voila! Your online store is up and running in a few minutes.
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Shopify, BigCartel, SquareSpace, Weebly, Wix and BigCommerce are all great examples to hosted eCommerce platforms.
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As expected, these are SaaS solutions offering X day free trials.
Even in some cases, it’s free to use the product or some freemium pricing models may exist.
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Some enterprises still prefer on-premise eCommerce solutions.
On-premise Solutions
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Unless you’ve got a team to take care of building the infrastructure, dealing with the security issues and constantly doing the necessary upgrades, this will not be the perfect solution for you.
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These are usually costly solutions for the small businesses to afford.
Magento Enterprise, SAP Hybris and IBM WebSphere offer both on-premise solutions to big retailers.
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The content management systems have been around for ages but currently most of these platforms have
transformed into eCommerce platforms.
Content Management Systems
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While signing-up, you choose for what purpose you’re going to use the software.
With the help of a CMS, you may as well launch your own company website, start writing your blog or selling online.
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WordPress, Weebly, SquareSpace are great examples to CMS platforms that have added eCommerce capabilities on top of their existing value propositions.
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With billions of users and company pages, Facebook has grown into a huge online shop in itself.
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Tools like Ecwid and BigCommerce help small businesses sell on Facebook.
With the help of these solutions, Facebook pages areevolved into online stores.
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The shopper is able to see the products, add them on her shopping cart and end the purchase without leaving Facebook.
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This might mean the social shopping revolution we all waited for.
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How to choose the best eCommerce platform
for your business?
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Analyze the current state of your business
List your short-mid term objectives
Overview your resources
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For the small online merchants, starting with an easy to use hosted eCommerce solution or a CMS might be the safe bet.
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Make sure that the solution;
Whichever platform you choose
gets constantly updated with new features
offers a rich marketplace for apps and plugins
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