How to cunningly persuade your boss to use social media
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Transcript of How to cunningly persuade your boss to use social media
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Implementation, Measurement and ROI.
CommunicationsCommunicationssocial mediaconsumer PR
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Two vital principles for social media to succeed
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5 meme tell-tale symptoms of social media failure
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You don’t have the resource or time
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How to implement social media successfully
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• Business mission and goals means that the boss will be interested!
• Department goals will help buy in from e.g. customer services!
• Translate business goals into tangible social media goals e.g. email subscriptions !
• Devise tactics to achieve metrics !
• SMART social media metrics to make sales
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The SMART solution to metrics
!• Specific - targeting the area one needs to measure e.g department !
• Measurable and easy to collect accurate data!
• Actionable and easy to understand!
• Relevant stats to business aims!
• Timely in that one can get data when they need it. It’s real time.
Can we put an x through the above!
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Monitor and give your staff the tools for the job
Free social media tools: !•Topsy !•Social Mention !•Cyfe !
!Paid for tools: !
!•Hootsuite / Sproutsocial !•Ubervu / Radion 6 !!
CRM: !!
•ContactZilla !•Sales Force !•PipeDrive !
!Analytics - E-commerce !!- Google Analytics ‘social signals and goals’!- Webtrends
Not Sure About Staff on Social
Media
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Take social media seriously with business aims
•Customer service !!
•Industry trends !!
•Competitor analysis !!
•Customer research !!
•Product development !!
•SALES
Intern !IPad
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Thank You !
@MRMattAnderson !
uk.linkedin.com/in/montagecommunications/