HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.
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Transcript of HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.
HOW TO CULTIVATE SLOVAKIA?PR CAMPAIGN FOR THE FRONTLINE CLUB
MISSION:
• Create PR campaign for The Frontline Club - place which hosts series of debates with people who know and are not afraid to speak.
• Campaign must motivate young people to join debates and support the club and its events.
Insights: „I like reading internet discussions, I make fun how
fool they are.“
„I am outraged by their low level, the way of formulating opinions and the fact that they never
enrich the society.“
IDEA:
Exhibition of the Stupidity in Slovak chat roomssupported by The Frontline Club
KEY MESSAGE:
Best debates are not in chat rooms. We cultivate debates.
The Frontline Club
Main Channel - EVENTS:
• Touring Exhibition of the Stupidity in Slovak chat rooms• Event consists of two main parts:A) Exhibition of the stupidity in Slovak chat rooms
B) Workshops led by Front Line Club with important figures of Slovak society (f.e. Michal Hvorecký, Robert Bezák, Juraj Kušnierik, Shooty...)
Channel - SCHOOL ENDORSEMENT
• Cooperation with the high schools and universities - Media education in practice
• Engagement of the students by exhibition a workshop
Stakeholder engagement• Front line clubThe main hero in the fight against Slovak stupidity
• Students from high schools and universities Main target audience
• Important figures A positive example of critical thinking, formulating attitudes
• Internet debatersAn example of the dark side of Slovakia
Media relation• Grand Opening of touring exhibition in Bratislava – report in
nation media (f.e. Markíza, Radio_FM)
• Local events - content cooperation with the local portals in Slovakia and regional media (f.e. TV Patriot, Radio Piešťany)
Owned Channels (web, Facebook Page, Twitter)
• Information hub - News, Tourplan, Programme, Streaming, Aftermovie