Choose Your Own Adventure: The Story of a Smart Nurture Campaign
How to create video for the Your Family:Your Adventure marketing campaign
8
Creating video for social media The camera is not important!
-
Upload
robert-court -
Category
Business
-
view
126 -
download
1
Transcript of How to create video for the Your Family:Your Adventure marketing campaign
Creating video for social media
The camera is not important!
How can a small business get video content?
• Use your mobile phone!• Successful social media video content is less
about slick productions and more about engaging content, what do we mean...
Click to view
Some useful tips for videoing
• Always hold your phone/camera landscape• Make the most of Apps• Use some gear like a tripod, gorilla grip,
iOgrapher Case or microphone• Use stills in a slideshows• Try time lapse video:
Editing•Try Cameo for iPad / iPhone TIP – Combine short
clips rather than one long one
Click to view
Editing cont...• iMovie – Mac and iPad / iPhone• Movie Maker - Windows• YouTube Editor:
Distribution
• Max 3 minutes per video
• Upload natively as often as possible
• Upload to as many marketing channels as possible
Distribution cont...
• Tag people / businesses• Use #Hashtags• Write titles & descriptions carefully on
YouTube and Vimeo as these are indexed by search engines
