How to Create the PerfectBusiness Flyer

Used correctly flyers are one of the best tools for attracting new customers

they have a strong visual impact are cost effective and can be distributed in large scale

Typically people will only spend a few seconds looking at a flyer...

...so you need to optimise your flyers content,design & print to make a BIG impact and alasting impression

So What Makes a Good Flyer?

1) It all Starts with a Great HeadlineChoose a simple, concise headline that will INTEREST, INSPIRE or EXCITE your audience

So What Makes a Good Flyer?

2) Offer An IncentiveProving an enticing incentive will encourage your audience on to take action, the key is to make sure your incentive is relevant

So What Makes a Good Flyer?

3) Give Your Audience A Clear Call to Action

Make sure your audience know exactly what it is that you want them to do

So What Makes a Good Flyer?

4) Use Strong ImageryVisuals are always processed before text, so choosing a bold, strong image that clearly represents your business and the headline of you flyer is critical

So What Makes a Good Flyer?

5) Make your Message Easy to ReadYou have only got a few seconds to commutate with your audience so make sure the font you choose is easy to read

So What Makes a Good Flyer?

6) Match Your Materials to Your BrandA printed flyer is a tangible representation of your business and brand, so make sure you choose a paper specification that reflects this

So What Makes a Good Flyer?

7) Use A Print Finish to Increase the Time Given to Your Flyer

Your audience will take more time to look at an interesting, eye catching and unique flyer

Good Example

Things to Avoid

ConclusionWhen creating your next business flyer make sure you include the following:

Interesting headline Compelling offer Clear call to action Strong imagery An easy to read font Design & print spec. which stands out

For more information regarding flyer printing contact:

Ashfield Printing 01332 662026

sales@ashfieldprinting.co.uk