HOW TO CREATE NEW REVENUE NOW Practical Strategies and Tactics To Make More Money For Your Company...

20
HOW TO CREATE NEW REVENUE NOW Practical Strategies and Tactics To Make More Money For Your Company Mark Jaffe www.markjaffe.com MARK JAFFE 1

Transcript of HOW TO CREATE NEW REVENUE NOW Practical Strategies and Tactics To Make More Money For Your Company...

How to Create New revenue Now

How to Create New revenue NowPractical Strategies and Tactics To Make More Money For Your CompanyMark Jaffe www.markjaffe.comMark Jaffe11How I Got My Big Break

Mark Jaffe2The Most incredible coffee cup ever!

Mark Jaffe3People Dont buy what you doThey buy why you do it!AppleChallenge the status quoEmpower the IndividualMark Jaffe4The Common Man

Mark Jaffe5People dont buy what you doThey buy why you do itSouthwest AirlinesAirline for the Common ManCheapSimple Fun

Mark Jaffe6What is your core value proposition?

Mark Jaffe7Raffis Core Value Proposition

Mark Jaffe8Raffis Core Value Proposition

Mark Jaffe9Raffis Core Value Proposition

Mark Jaffe10Determining your core value propositionUnderstand the difference between wants and needs

Mark Jaffe11Understand The reason your why benefits your customer

Mark Jaffe12Cisco Brothers FurnitureInspiring Environments That Feel Good

Mark Jaffe13The Two Critical QuestionsWhat does your customer truly need?Why are you most qualified to give it to them?Mark Jaffe14OK, so does this really work?

Mark Jaffe15OK, so does this really work?Life is funfeeling beautiful with confidence1400% growth in the last three yearsMark Jaffe16OK, so does this really work?

Mark Jaffe17OK, so does this really work?A Fashion Forward Brand for Home Expression$55M to $100M2008 to 2011Took advantage of the recession!Mark Jaffe18Now What?Answer the two critical questionsWhat does your customer truly need?Why are you most qualified to give it to them?Determine your core value propositionLeverage it into the marketplace to increase revenuesMark Jaffe19Questions?Mark JaffeStrategic Growth [email protected] Jaffe20