How to create kick-ass designs…even with very little time and money
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How to create kick-ass designs… even with very little time and money Kathleen Kneram December 11, 2013
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On December 11th, Kathleen Kneram gave the talk entitled "How to create kick-ass designs…even with very little time and money." Many designers miss the opportunity to design the best possible solution because they don’t take the time to make connections and listen to the experts within their reach. From the beginning, designers need to build relationships with business and technology partners and strive to work in a more integrated, interactive, and, dare I say, more agile approach. Only by effectively working with a small group of experts from the user community, business visionaries, and technical innovators can you build the best possible solution.
Transcript of How to create kick-ass designs…even with very little time and money
How to create kick-ass designs…even with very little time and money
Kathleen KneramDecember 11, 2013
“Six Sigma Black Belt Ultra… with the groin branding to prove it.”
Process alone will not result in a great design
Be a Good Mensch
People can sense when you don’t have their interests in mind
Discover the REAL problem
"Abiding Spirits" by Suzan Lovett
Tell a story
User Issues Research content is inconsistent
Related research functions are ineffective
Sites are difficult for users to understand and navigate
Business Impacts Hampers deepening of relationships
with established clients
Detracts from the company’s reputation as an authoritative source of high quality info
Example Scenario: View Latest Research
RatingsAdvisory
“I’ll go to (a competitor’s site) first, then I’ll go to (the company’s) if I have the time…” — Director, Global Ratings Advisory
Detail page contains assorted links and tabs; content not on one page
!
Related Research tab shows a seemingly random list of assorted documents
!
Research is split across a number of ill-defined doc types, published at different times
!
Goes to competitor’s site first, because competitor’s site is easier to use
!
It’s all about the model
Once the model is spot on…
Sweat the details – they matter
Simple is really, really hard
Revisit, revise BUT know when to put down the paint brush
“The best design is the one that gets built,” Jared Spool
No time, fancy labs, or budget?
