How to Create Great Mobile Cues: Writing Microcontent that Converts
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Transcript of How to Create Great Mobile Cues: Writing Microcontent that Converts
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Create Great Mobile Cues: Writing Microcontent that Converts
Ahava LeibtagMoDev East
Thursday, December 12, 2013
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What is content?
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Content is a conversation.
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To whom are we talking?
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Who are we? (As a brand.)
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Content (conversation) is core to the digital experience.
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CONTENT IS THE CONVERSATION THAT FUELS
THE SALES PROCESS.
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What are cues?• Verbal directions• Design directions• Prompts
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Cues
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What are microinteractions?• Interactivity directions• Error messages• Missing field messages
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Microinteractions
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How to Write Better Cues &
Microinteractions
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Rule #1: Establish a human voice
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Rule #2: Establish voice and tone for your brand
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Define Voice
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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Define Tone
Yes: Sound like <example>
No!: Sounds like <example>
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