How to Create Facebook

Retargeting Ads

A method that lets you target visitors who have come to your site previously, but didn’t buy anything before. To bring them

back for a second time through the use of Facebook ads.

WHAT IS RETARGETING?

Benefits of Retargeting

Increase Marketing Reach

Precision Targeting

Follow Up

How Retargeting Works?

After a person visits your website a cookie is set in to their browser.

When that person then goes to Facebook they will see an ad that is specifically targeted at them based on the page that they visited previously.

This in turn may lead the person choosing to return to the site again and then buy something.

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Steps to Set Up Website Visitor Retargeting

Visit your Facebook Ads Manager: https://www.facebook.com/ads/manager

4 5• Make sure that you click the box that you agree

to the “Terms For Custom Audience From Your Mobile App and Website”

• Click on the tab “Create Web Remarketing Pixel”

6HTML: Copy the whole thing and then paste it immediately into every page on your website before the closing </head> tag. WordPress : Place code into the header.php

Campaign will be identified by the audience easily if it is given a proper name and description.

This step provides the option to choose whether to match all

visitors or target specific people.

This is the step where an expiration date is set for your

audience. The maximum timeframe is 180 days.

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Access https://www.facebook.com/business/help/218844828315224 for a step by step guide in installing web remarketing pixel.

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Configure Your Audience

• After creating your custom website audience, then target the people with a specific ad.

• Use an ad that is geared specifically towards the custom audience you have just created

Steps To Target New Audience With An AdVisit Facebook Ads Manager to create Campaign

https://www.facebook.com/ads/manager

Choose Campaign Objective

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Scroll Down To The Audience Section And Choose Your Audience created

Create the ad like you do for other Facebook ads

Tips and Reminders

Never be content to run ads in the hope that they will be effective. Use retargeting to

boost the effectiveness of your advertising.

Remember it does take some people several times

to see an ad or product before they decide to buy.

Retargeting provide you with the chance to make changes to the way that

your product is presented (such as offering a discount, free shipping, guarantee or

another tweak).

Facebook has enabled to make this process easy. But

you must make sure that you install the tracking pixel,

set up the rules and matching the ads.

www.easyimarketing.com

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