HOW TO CREATE CUSTOM, LOOKALIKE, AND

SAVED

AUDIENCES ON FACEBOOK ADS MANAGER

ROLANDO E. UNDA, MBA DIGITAL MARKETING

PROFESSIONAL

1. CUSTOM AUDIENCEOnce you have asked your customers their permission to receive your company’s promotional content (via email, sms, social media, etc.) and thus collected their contact information, you can upload a list (spreadsheet .csv) of emails and phone numbers on Facebook to create a custom audience:

F I RS T NA M E L A S T N AM E EM A IL PH ONE NU M BER C IT Y

JO HN S M I T H J OH N@ EM A I L . CO M 9 1 7 - 5 5 5 - 5 5 5 5 HO BOK EN

M A RY J OH NS O N M A RY@ EM A IL . COM 3 4 7 - 5 5 5 - 5 5 5 5 N EW YOR K

M A R K PET ERS ON M A R K@EM AI L . CO M 9 1 7 - 6 6 6 - 6 6 6 PH I L A D ELP H IA

AN N GOL D BERG AN N@ EM A I L . COM 3 4 7 - 6 6 6 - 6 6 6 6 J ERS EY C I T Y

Facebook has different identifiers to find your customers on Facebook,like: emails, cell phones,city, zip code, college, etc.

Facebook requests at

least a list of 100

people, so it can find

their Facebook profiles,

so you may need a min.

of 200 customers to

have 2x chances to

create your customaudience

2. LOOKALIKE AUDIENCESOnce Facebook has your custom audience ready, you can create your lookalike audience. in other words, Facebook’s software can “clone” your 100-200 list of customers into a 1MM or 2MM similar Facebook users:

In other words, since

Facebook knows all

your interests (likes),

it can look for similar

people like your best

customers that might

also like & buy

your products.

note: there are threephases of Facebookpromotion: awareness,consideration, and lead conversion.

3. SAVED AUDIENCE

you can name this saved audience like you wish

Once Facebook has your lookalike audience ready, you can create your saved audience. in other words, you can define your targeted audience (for example, to make your 2mm audience into 10k people) by including and excluding interests similar to your current customers have about your business or products:

in this case, your custom

audience is the lookalike

audience of 1mm-2mm people

in location, you can choose your city.

in the age range,

gender, and language

you can choose the

ones according to

your customer base

i.e.: 21-30, male. english

in including and excluding interests you can type the

ones your potentialcustomers may like

4. CREATE APPEALING CONTENTThe last step will be to make appealing content to create the ads will bring you more sales. Whether those are videos, photos, gifs, or traditional ads, you need to make your saved audience identify with the promotional material you provide. Thus, they can buy your goods and develop brand loyalty.

THANK YOU !

ROLANDO E. UNDA, MBA

DIGITAL MARKETING PROFESSIONAL