How to create and run a community
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Gummy Industries How to create and run a community Alta Scuola Politecnica
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This is the presentation I held at the Alta Scuola Politecnica (May 2014).
Transcript of How to create and run a community
Gummy Industries
How to create and run a community
Alta Scuola Politecnica
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Alessandro Mininno - @alekone - @gummyindustries
Il consumatore post moderno
Why do companies need my work?
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It worked until 2001
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CONSUMERS CHANGED
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A CHILD SEES 20.000
ADS EVERY YEAR
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8 MINUTES IS THE AVERAGE ATTENTION SPAN ON TV
11The attention span of a Goldfish is 9 seconds
CONSUMERS HAVE NICHE TASTES
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68% OF PEOPLE TRUST
CONSUMER OPINIONS FOUND ONLINE
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http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/
Il consumatore post moderno
HOW DO THE BRAND CONCEPT EVOLVE?
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“BRANDS ARE NOW PUBLIC PROPERTY”
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Ellen Peatry Leanse - Google
Our lawyer assures that’s inaccurate
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Inserisci qui un occhiello
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Il consumatore post moderno
THIS IS THE WORLD THAT I WORK IN
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Il consumatore post moderno
WHAT IS A COMMUNITY?
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“Community is a group of people with unique shared
values, behaviors and artifacts.”
26- The Community RoundTable
Which offline communities come to your mind?
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What do they have in common?
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RULES LANGUAGES
COMMUNITY MANAGERS PLACE GOAL
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Hub Pool Web
Apple, DucatiNike Jordan Family
Il consumatore post moderno
WHAT IS A COMMUNITY
ONLINE?31
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Inserisci qui un occhiello
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W.o.W.
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39Club Nintendo Italia
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Il consumatore post moderno
USING COMMUNITY TO LEVERAGE
COMMUNICATION44
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https://www.youtube.com/watch?v=bVcAoE-ysbQ
Il consumatore post moderno
WHAT BUSINESS HAS A COMMUNITY
BUILT-IN?47
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Come fare innovazione grazie alla rete?
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Come fare innovazione grazie alla rete?
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Come fare innovazione grazie alla rete?
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Come fare innovazione grazie alla rete?
Come cambia il consumatore?
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Inserisci qui un occhiello
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Gummy Industries S.r.l.Via Manzoni 22/c 25126, Brescia
Tel 030 5241468
www.gummyindustries.com
twitter.com/gummyindustries
A presto!
