How to Create and Configure an Account in GA

156
HOW TO SET UP GOOGLE ANALYTICS FOR YOUR WEBSITES

Transcript of How to Create and Configure an Account in GA

Page 1: How to Create and Configure an Account in GA

HOW TO SET UP GOOGLE ANALYTICS

FOR YOUR WEBSITES

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GOOGLE ANALYTICSWHAT IS GOOGLE

ANALYTICS?

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GOOGLE ANALYTICSGOOGLE ANALYTICS (OR GA) ANSWERS QUESTIONS LIKE:

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GOOGLE ANALYTICSHOW MANY PEOPLE VISIT MY WEBSITE?

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GOOGLE ANALYTICSHOW OFTEN VISITORS VISIT MY WEBSITE?

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GOOGLE ANALYTICSWHERE ARE MY VISITORS FROM?

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GOOGLE ANALYTICSHOW LONG VISITORS SPEND TIME IN MY WEBSITE?

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GOOGLE ANALYTICSWHAT WEBSITES SEND TRAFFIC TO MY WEBSITE?

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GOOGLE ANALYTICSGA MEASURES YOUR ADVERTISING ROI

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GOOGLE ANALYTICSTRACK FLASH, VIDEO NETWORKING SITES & APPLICATIONS

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GOOGLE ANALYTICSAND MANY MORE!

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GOOGLE ANALYTICSHOW DO I START WITH GA?

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GOOGLE ANALYTICSCREATE A GOOGLE ANALYTICS ACCOUNT FOR FREE!

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GOOGLE ANALYTICSGO TO THIS LINK AND

SIGN UPHTTP://WWW.GOOGLE.COM/ANALYTICS/#?MODAL_ACTIVE=NONE

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GOOGLE ANALYTICSSIGN IN WITH YOUR EXISTING GOOGLE ACCOUNT

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GOOGLE ANALYTICSACCOMPLISH THE SET UP FORM

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GOOGLE ANALYTICSDECIDE WHAT TO TRACK: WEBSITE OR MOBILE?

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GOOGLE ANALYTICSCHOOSE AN ACCOUNT NAME

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GOOGLE ANALYTICSWEBSITE NAME – CHOOSE ANY NAME YOU LIKE

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GOOGLE ANALYTICSWEBSITE URL – TYPE IN WEBSITE YOUR ADDRESS

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GOOGLE ANALYTICSINDUSTRY CATEGORY– CHOOSE FROM DROPDOWN

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GOOGLE ANALYTICSREPORTING TIME ZONE– CHOOSE FROM DROPDOWN

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GOOGLE ANALYTICSGET TRACKING ID

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GOOGLE ANALYTICSACCEPT TERMS AND CONDITIONS

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GOOGLE ANALYTICSCOPY TRACKING CODE SNIPPET (UNALTERED)

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GOOGLE ANALYTICSPASTE CODE BEFORE THE CLOSING </HEAD> TAG

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GOOGLE ANALYTICSPASTE INTO EVERY WEBPAGE YOU WANT TRACKED

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GOOGLE ANALYTICSYOU NOW HAVE 1 PROPERTY IN YOUR ACCOUNT

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GOOGLE ANALYTICSA PROPERTY IS ASSOCIATED WITH YOUR TRACKING CODE

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GOOGLE ANALYTICSTHE CODE PASTED ON WEB PAGES

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GOOGLE ANALYTICSOR IN YOUR APP SOURCE CODE

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GOOGLE ANALYTICSTRACKS DATA, LIKE NUMBER OF USERS/VIEWS

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GOOGLE ANALYTICSDATA ARE COLLECTED INTO CORRESPONDING PROPERTY

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GOOGLE ANALYTICSTO ADD ANOTHER PROPERTY, GO TO ADMIN

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GOOGLE ANALYTICSSELECT ACCOUNT IN DROPDOWN TO ADD PROPERTY

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GOOGLE ANALYTICSTHIS EXAMPLE HAS ONLY ONE ACCOUNT

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GOOGLE ANALYTICSIN PROPERTY DROPDOWN, SELECT ’CREATE NEW PROPERTY’ 

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GOOGLE ANALYTICSSELECT WEBSITE OR MOBILE APP

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GOOGLE ANALYTICSWE WILL SELECT WEBSITE FOR THIS EXAMPLE

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GOOGLE ANALYTICSINPUT WEBSITE NAME, URL, INDUSTRY AND TIME ZONE

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GOOGLE ANALYTICSMAXIMUM OF 50 PROPERTIES IN ONE ACCOUNT

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GOOGLE ANALYTICSGET TRACKING ID

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GOOGLE ANALYTICSPASTE CODE BEFORE THE CLOSING </HEAD> TAG

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GOOGLE ANALYTICSPASTE INTO EVERY WEBPAGE YOU WANT TRACKED

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GOOGLE ANALYTICSTO ADD A PROPERTY FOR MOBILE

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GOOGLE ANALYTICSFILL IN APP NAME, INDUSTRY, TIME ZONE

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GOOGLE ANALYTICSSELECT MOBILE THEN GA SERVICES SDK

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GOOGLE ANALYTICSTHEN GET TRACKING ID

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GOOGLE ANALYTICSDOWNLOAD ONE OF THE ANALYTICS SDKS

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GOOGLE ANALYTICS YOU MAY DELETE PROPERTY AT PROPERTY SETTINGS

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GOOGLE ANALYTICS JUST HIT ‘MOVE TO TRASH CAN’

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GOOGLE ANALYTICSLET US GO BACK TO THE WEBSITE

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GOOGLE ANALYTICSNEXT STEP IS TO CONFIGURE VIEW

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GOOGLE ANALYTICSVIEW - ACCESS REPORTS AND ANALYSIS TOOLS

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GOOGLE ANALYTICS DATA SENT TO PROPERTY APPEARS IN VIEW

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GOOGLE ANALYTICSGA CREATES ONE UNFILTERED VIEW FOR EVERY PROPERTY

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GOOGLE ANALYTICS YOU CAN ADD MULTIPLE VIEWS ON A PROPERTY

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GOOGLE ANALYTICS TO ADD A VIEW, GO TO VIEW COLUMN

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GOOGLE ANALYTICS CREATE A NEW VIEW

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GOOGLE ANALYTICS SELECT WEBSITE, NAME, TIME ZONE, HIT CREATE VIEW

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GOOGLE ANALYTICS YOU MAY DELETE VIEW AT VIEW SETTINGS

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GOOGLE ANALYTICS JUST HIT ‘MOVE TO TRASH CAN’

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GOOGLE ANALYTICS 

USER MANAGEMENT

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GOOGLE ANALYTICS GOOGLE ANALYTICS CAN HAVE MANY USERS

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GOOGLE ANALYTICSYOU MAY ALLOW USERS TO SEE YOUR REPORTS

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GOOGLE ANALYTICSPERMIT THEM TO MAKE CONFIGURATION CHANGES

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GOOGLE ANALYTICSWHETHER ON ACCOUNT, PROPERTY OR VIEW LEVEL

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GOOGLE ANALYTICSTO ADD PERMISSION, GO TO USER MANAGEMENT

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GOOGLE ANALYTICSTHEN ENTER E-ADDRESS FOR USERS’ GOOGLE ACCOUNT

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GOOGLE ANALYTICSSELECT PERMISSION YOU WANT

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GOOGLE ANALYTICSEITHER MANAGE USERS, EDIT, COLLABORATE, READ & ANALYZE

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GOOGLE ANALYTICSCHECK THE BOX TO NOTIFY USER BY EMAIL

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GOOGLE ANALYTICSHIT ADD

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GOOGLE ANALYTICSMODIFY PERMISSIONS FOR ANY USER AT ANY LEVEL

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GOOGLE ANALYTICSUSE SEARCH BOX TO FIND THE USER

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GOOGLE ANALYTICSUSE SELECTOR TO ADD OR REMOVE PERMISSION

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GOOGLE ANALYTICSYOU CAN ALWAYS DELETE USER ANYTIME

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GOOGLE ANALYTICSNOW, LET US GO TO GOALS!

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GOOGLE ANALYTICSGOALS MEASURE HOW OFTEN USERS COMPLETE ACTIONS

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GOOGLE ANALYTICSMEASURES HOW WEBSITE FULFILLS YOUR TARGET OBJECTIVES

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GOOGLE ANALYTICSCONVERSION – A COMPLETED ACTIVITY

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GOOGLE ANALYTICSGOALS MEASURE CONVERSION

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GOOGLE ANALYTICSGOALS INCLUDE MAKING A PURCHASE

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GOOGLE ANALYTICSSUBMITTING A CONTACT INFORMATION FORM

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GOOGLE ANALYTICSCOMPLETING A GAME LEVEL 

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GOOGLE ANALYTICSWHEN USERS COMPLETED ACTIONS, GA RECORDS CONVERSION 

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GOOGLE ANALYTICSTHERE ARE 5 GOAL TYPES

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GOOGLE ANALYTICSGOALS ARE CONFIGURED AT THE VIEW LEVEL 

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GOOGLE ANALYTICSGOALS ARE CONFIGURED AT THE VIEW LEVEL 

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GOOGLE ANALYTICSIN THE VIEW COLUMN, CLICK GOALS

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GOOGLE ANALYTICSCLICK ‘NEW GOALS’ TO CREATE ONE 

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GOOGLE ANALYTICSTHERE ARE THREE OPTIONS FOR CREATING GOALS

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GOOGLE ANALYTICS1. USING A GOAL TEMPLATE

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GOOGLE ANALYTICS1. USING A GOAL TEMPLATE

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GOOGLE ANALYTICS2. CREATING CUSTOM GOALS

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GOOGLE ANALYTICSNAME YOUR GOAL DESCRIPTION

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GOOGLE ANALYTICSCHOOSE THE TYPE OF GOAL

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GOOGLE ANALYTICSINPUT GOAL DETAILS

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GOOGLE ANALYTICSYOU CAN ADD MONETARY VALUE TO CONVERSION

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GOOGLE ANALYTICSTHEN SAVE.

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~ THE END ~

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THANK YOU!!!