How To Create An Online Course in 60 Minutes
-
Upload
grumo-media -
Category
Education
-
view
404 -
download
3
Transcript of How To Create An Online Course in 60 Minutes
![Page 1: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/1.jpg)
![Page 2: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/2.jpg)
ARE YOU…
EXCITED?FIRST WEBINAR EVER! BOOM!
![Page 3: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/3.jpg)
1. What it takes to be a successful online instructor?2. How to break down your knowledge into an outline3. All the software and hardware required to record your
courses4. How to record, edit and upload your lectures5. Self-Hosting versus course marketplaces6. How to get your first students
WHAT AM I GOING TO TEACH YOU?
in 60 Minutes
Q & A
![Page 4: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/4.jpg)
I have a gift for you if you stick until the end
![Page 5: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/5.jpg)
BUT BEFORE…A BIT OF BACKGROUND STORY
![Page 6: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/6.jpg)
5 Years telling stories…
18,000 students
9 Courses
Miguel Hernandez
![Page 7: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/7.jpg)
WHY DO YOU WANT
TO CREATE AN ONLINE COURSE?
![Page 8: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/8.jpg)
WHY DO YOU WANTTO CREATE AN ONLINE COURSE?
Money?Impact?1st 2nd
![Page 9: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/9.jpg)
WHAT IT TAKES TO BE SUCCESSFULAS AN ONLINE INSTRUCTOR?
![Page 10: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/10.jpg)
You Course
Students
Marketing
Product Market$Value
All Four Must Work
The Big Picture
![Page 11: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/11.jpg)
Bad Good? Good Good Failure
Good Bad Good Good Failure
Good Good Bad Good Failure
Good Good Good Bad Failure
Good Good Good Good Success!
You Course Marketing
OUTCOME+ + + =
Market
![Page 12: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/12.jpg)
You
1. Passion for teaching 2. Passion for subject 3. Subject experience 4. Teaching skills 5. Course creation skills 6. Marketing skills 7. Authority 8. Existing audience 9. Network 10. Team
Instructor Success Variables
Your Score: ____ / 100
- Do you love teaching?- Do you love what you are teaching?- Do you know it? Are you an expert?
- Are you a good teacher? - Do you know how to put a course together?
- Do you know how promote your course?- What are your credentials? awards? accolades?
- How big is your list? social media following?- Mentors? well connected? can your contacts help you?
- Do you have the right help? (tech, marketing, design, etc.)
What is your score?
![Page 13: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/13.jpg)
1. Course structure 2. Course platform 3. Price 4. Course title 5. Sales page 6. Promo video 7. Testimonials 8. Community 9. Support 10. Guarantees
Course Success Variables
- easy to consume, high quality, additional resources- easy to use, features, beautiful, integrations
- Is it priced correctly? Do you offer payment plans?- Have you tested what titles work best?
- Do you have great copy? design? - Is it high quality, convincing, converts well?- Can you show proof of results?- Can your students get help from peers?
- Do you offer one-on-one support, help, advice?- Do you have an unbeatable refund policy?
Course
Your Score: ____ / 100 What is your score?
![Page 14: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/14.jpg)
1. Traffic 2. Funnels 3. Email list 4. Automation 5. Social Media 6. Content Marketing 7. Paid marketing 8. Affiliates 9. JV Partners 10. Analytics
Marketing Success Variables
- Can you drive quality traffic to your courses?- Do you have high converting funnels in place?- Are you collecting email addresses?
- Are you building trust and selling using email automation?- Are you growing and leveraging your social media influence?
- Are you generating high quality content regularly?- Do you know how to generate high quality paid traffic?
- Do you have an affiliate program?- Have you developed strong relationships in your industry?
- Are you tracking everything? conversions, open rates, expenses..
Marketing
Your Score: ____ / 100 What is your score?
![Page 15: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/15.jpg)
1. Size 2. Growth 3. Competition 4. Problem 5. Aspirations 6. Demographics 7. Geographics 8. Psychographics 9. Behaviour 10. Destinations
Market Characteristics & Variables
- Do enough people need what you have to offer?- Is that need growing or diminishing?
- Are there other similar courses? Competition is good!- Are you solving a real problem?
- What results do your potential students want to obtain? - What is their age, gender, occupation, income, education?
- Where do they live? What languages do they speak?- Lifestyle - activities, interests, and opinions (AIOs)
- What are the typical steps they take to buy?- Where do they hang out online? which sites do they visit?
Market
https://en.wikipedia.org/wiki/Market_segmentation
Your Score: ____ / 100 What is your score?
![Page 16: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/16.jpg)
Passion for teaching Course structure Traffic Size
Passion for subject Course platform Funnels Growth
Subject experience Price Email list Competition
Teaching skills Course title Automation Problem
Course creation skills Sales page Social Media Aspirations
Marketing skills Promo video Content Marketing Demographics
Authority Testimonials Paid marketing Geographics
Existing audience Community Affiliates Psychographics
Network Support JV Partners Behaviour
Team Guarantees Analytics Destinations
You Course Marketing
+ + +
Market
Course creation skills 5%
![Page 17: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/17.jpg)
ONLINE COURSEPRODUCTION STAGES
![Page 18: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/18.jpg)
1. Research Topic2. Create outline 3. Presentation slides 4. Record lectures 5. Edit lectures 6. Encode lectures 7. Upload lectures 8. Add titles and descriptions
ONLINE COURSE PRODUCTION STAGES
9. Create sales page10.Create course thumbnail11.Record promo video12.Create quizzes13.Create worksheets14.Create certificate15.Set price
![Page 19: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/19.jpg)
CREATING YOUR COURSE OUTLINE
![Page 20: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/20.jpg)
Research
Experience
Knowledge
In your head Outline creation process
3. Group
Module 01
Module 02
Module 03
Module 04
Module 05
2. List Lectures
Frameworks
Case Studies
Worksheets
Quizzes Bonuses
4. Enhance
Your Impact
1.Results
What can you teach in 4 to 6 hours of content that will get your student from
A to B in the most efficient way?
![Page 21: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/21.jpg)
ONLINE COURSE TYPICAL NUMBERS
•4-8 Modules•4-10 Lectures per Module•20 to 80 Lectures•5-20 mins lectures•4-8 hrs work /1 hr video•$5-$100 per hour
Ranges
•5 Modules•5 Lectures per Module•25 Lectures•10 mins lectures•6 hrs work / 1 hr video•$50 per hour
• 1-20 hours course • 4 - 160 hrs work • $20 - $2000 price tag
• 4 hours course • 25 hrs work • $300 price
Average Course
Self-hosting Only!
How many sales to recoup investment?
If your rate is $50/hr25 hr x $50 = $1,250$1,250 / $300 course
4 Sales
![Page 22: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/22.jpg)
CREATING YOUR ONLINE COURSE OUTLINE
![Page 23: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/23.jpg)
TOOLS OF THE TRADE HARDWARE & SOFTWARE
![Page 24: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/24.jpg)
LECTURE RECORDING SYSTEM: BASIC (MAC)
Keynote$14
ScreenFlow
Laptop
$1110=
onboard webcam
$1000
$99
![Page 25: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/25.jpg)
LECTURE RECORDING SYSTEM: BASIC (PC)
Windows Laptop
$500 $910=
$299
$110PowerPoint
Camtasia
![Page 26: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/26.jpg)
LECTURE RECORDING SYSTEM: MEDIUM
Keynote$14
ScreenFlow
$99
Laptop
$1000
$1400=$70
$65
$7
$20
$140
Logitech C920AudioTechnica at2020
Blue Yeti$120
$40
SamsonGo-Mic
![Page 27: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/27.jpg)
MY COURSE RECORDING SETUP
![Page 28: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/28.jpg)
WALL
LIGHT
LIGHT
LAPTOP
Logitech c920
SamSon Go-Mic
![Page 29: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/29.jpg)
LECTURE PRODUCTION RECORDING, EDITING, ENCODING
![Page 30: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/30.jpg)
CHOOSE A COURSE RECORDING STYLE
Talkin Head White Board VO / Slides
Flat Screen TV Paper Easel Tablet (Salman Khan)Webcam+Slides
![Page 31: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/31.jpg)
16:9 Aspect Ratio 1280x720 or 1920x1080
Presentation Settings
![Page 32: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/32.jpg)
Computer Audio Settings
Make Sure Audio Input Levels bars are 80% at normal speaking voice
![Page 33: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/33.jpg)
ScreenFlow Document Settings
ScreenFlow
![Page 34: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/34.jpg)
$20
iGlasses
$65Logitech C920
ScreenFlow Recording Settings
![Page 35: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/35.jpg)
Press “T” To Cut Clips
ScreenFlow Editing Top Tip
![Page 36: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/36.jpg)
Webcam Layer
Screen Layer
![Page 37: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/37.jpg)
•Compression format: H.264 or MPEG-4 •Data Rate/Bit Rate: 5000 kbits/seconds•Aspect Ratio: 16:9•Dimensions: 1280x720 or 1920x1080•Frame rate (screencast): 10 Frames Per Second (10 FPS)•Frame rate (talking head): 30 Frames Per Second (30 FPS)•Audio: AAC Audio at 44.1 KHz, 192 kbits/sec, Stereo
VIDEO ENCODING OPTIMAL SETTINGS
![Page 38: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/38.jpg)
RECORDING SCHEDULE
Mo Tu We Tf Fr Sa Su
Pre-Production Production Post-Production
Creating Outline and Slides Recording Lectures Editing, EncodingUploading
4 hour course = 28 hours work
12 hrs 8 hrs8 hrs
![Page 39: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/39.jpg)
HOSTING YOUR COURSE SELF-HOSTING vs MARKETPLACES
![Page 40: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/40.jpg)
PROS: No hosting fees
Marketing done for youCONS:
Approval process can be frustratingMax you can charge is $50$10 per / hour of course
No access to students emailsThey keep 50% of sales*
PROS: You own the email addresses
Max you can charge not limited (~$2K)$100+ per / hour of course
You keep everythingCONS:
Hosting feesYOU do marketing (costly)
http://grumo.com/thinkific
SELF-HOSTING vs MARKETPLACES+Control +Money +Costs -Control -Money -Costs
Teachable Thinkific Wordpress SkillShare Udemy
GRUMO
![Page 41: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/41.jpg)
HOW TO GET YOUR FIRST STUDENTS
![Page 42: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/42.jpg)
You Course
Students
Marketing
Product Market$Value
All Four Must Work
The Big Picture
A.I.D.A.
![Page 43: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/43.jpg)
WARM to HOT
COLD Traffic
WARM Traffic
PAID TRAFFIC
THE WEBINAR FUNNEL
FB, YT, Google, Ads
FREE TRAFFICSearch, Social, YouTube
EMAIL LISTMailChimp, Aweber, ConvertKit
WEBINARGTW, Hangouts
ClickFunnelsLeadPages
LandingPage
PDF, Report.eBook, Mini Course
$Your Course
SamCart, Stripe
EM1 EM2 EM3 EM4
Launch email sequence
emailFORM
A.I.D.A.
![Page 44: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/44.jpg)
- Only 25 Spots -
SELF-HOSTING vs MARKETPLACES
$300 $3010 Hour Course
http://grumo.com/webinar
Marketing
![Page 45: How To Create An Online Course in 60 Minutes](https://reader031.fdocuments.us/reader031/viewer/2022012923/58f1e8a51a28abf7268b464f/html5/thumbnails/45.jpg)
And the gift?
CHECK YOUR INBOX LATER TODAY
(Only for those that stuck with me up to here)