How to Create an 'Internet Buzz' and Drive Targeted Traffic to ...
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How to Create an ‘Internet Buzz’ and Drive Targeted Traffic to Your Website Presented by Tony Treacy
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Transcript of How to Create an 'Internet Buzz' and Drive Targeted Traffic to ...
How to Create an ‘Internet Buzz’and
Drive Targeted Traffic to Your Website
Presented
by
Tony Treacy
What I’ll be covering today...
Traffic Paid Free Viral
Social Networks
Opt-In List Building & Management
How to become ‘The Authority Site’ and Dominate Your Market
Feeding Spiders
The Loyalty Ladder
Suspect
Prospect
Customer
Client
Champion
Old World Online World
Everyone
Few & Far
Even Fewer
Bought more than once
Word of Mouth
Lots of effort, time & money
Relationship Marketing
SEO Research & Site Optimisation
Targeted Traffic
List Member is a List Builder
Regular Buyer
Viral Marketing
Internet
Marketing
Internet Marketing is a process.
You have to find a need and fulfil it with your solution.
A Tale of Two Airports
42 Destinations 36 Destinations
The More ‘Pointers’ to Your Site...
SocialNetworks
VideoSites
OtherSites
OtherBlogs
YourBlog
YourSite
Paid for Traffic
Pay-Per-Click Ads with the Search Engines
March 03, 2007Google now challenging ITV to be UK’s top advertiser
Jonathan Richards and James Doran
Google’s UK advertising revenue has risen by 83 per cent, making the search engine second only to ITV as Britain’s highest advertising earner.
In a filing to the US Securities and Exchange Commission (SEC), Google said that revenue from its UK advertisements had risen above $1.6 billion (£825 million) in 2006. That put it ahead of Channel 4, with just over £800 million.
ITV’s most recent figures showed advertising revenues of £1.63 billion, although Google was expected to close that gap after half-yearly results for the broadcaster indicated that revenues had fallen by 8 per cent.
Pay-Per-Click Ads
Open a free account with a Search Engine
Place an ad for your website with a list of keywords you wish to trigger your ad
State how much you are willing to pay – your ‘bid price’
Set a daily maximum budget
The SE will then start to deliver traffic to your site
Pay-Per-Click Ads – Be Aware
Search Engine Size Matters Prices differ Quality vs. Quantity of Traffic Time needed to manage your campaigns
Never Pay More than a Visit is Worth Know your conversation rate – how much is each visitor worth?
Avoid the Obvious Look for cheaper, less obvious keywords and phrases to lower
costs
Don’t Think – ‘Seen one, seen them all’ Learn how each SE works – different rules/terms
Pay-Per-Click Ads - Tips
Include 3 variations of your target keywords Broad match Phrase match Exact match
Divide your keywords in tightly related groups of 10 – 30 Triples your keyword list and captures lower cost clicks
Split test your Ads Run two ads for each campaign – see which pulls best at what
cost Only change one word at a time – monitor your click-through-rate
Pay-Per-Click Ads - Summary
PPC campaigns have a beginning and an end Makes cost-per-click a good way to determine ROI Takes time to get right and requires split testing Needs daily management
Free e-Book www.solentbiz.co.uk/adwords.pdf
Free Traffic
SEO Will give you a greater ROI in the long term
Link Exchanges with other Websites Locating websites that are related to yours is the primary task –
think suppliers, distributors and affiliates
Free Traffic - Blogs
Blogging is easier than other forms of Internet Marketing Easy to design Easy to update or modify Easy to categorise
Blog Benefits SEO Friendly URLs Internal Linking Connect with your customers via RSS feeds Brownie Points for Diligence (Posting regularly) Better Interaction with clients and readers
Free Traffic – Blog Tips
Choose your title wisely Titles are one of the most important things in the eyes of the SE’s
Your Posts should be brief, concise, to the point and let your readers comment on them
Blog about ‘What You Know’ – You’re the expert in your field
Free Traffic - Blogs
Summit to Blog Directories http://www.topblogarea.com/ http://www.blogcatalog.com/ http://www.bloggernity.com/
Blogging Platform Sites http://www.blog.co.uk http://www.wordpress.com http://www.blogger.com http://www.livejournal.com http://www.typepad.com
Free Traffic - Blogs
2 Ways to Locate Blogs that are industry specific to you
1. Use Google Alert Go to www.google.com/alert Check the box with blog and also daily Type in the keyword phrase that you want to be alerted about Confirm Google’s email and you are set
2. Use Comment Hut Go to www.commenthut.com/ Download Comment Hut Lite – it’s Free
Free Traffic - Articles
Articles Write your own and submit them to Article Directories
www.ezinearticles.com http://www.articlebiz.com/ http://www.articledashboard.com/ http://www.goarticles.com/
Free Traffic
Joint Venture Marketing One of the most cost effective ways to promote a product or
service Allows you to reach a wide customer base in a short amount of
time You have the product, JV Partner the customer base, pay them a
commission on each sale.
Affiliate Programmes for Digital Products www.clickbank.com/
Members / Subscribers to your Newsletter, Blog or Website
Free Traffic – Social Networks
Directory of Social Bookmarking Sites
Top 10 Popular Sites:
1) del.icio.us - [PR 8]2) Digg - [PR 8]3) Listible4) Furl - [PR 8]5) Yahoo My Web 2.0 Beta - [PR 7]6) Flickr - [PR 8]7) Slashdot - [PR 9]8) Youtube - [PR 8] 9) Simpy - [PR 6]10) Technorati - [PR 8]
Free Traffic – Social Networks/Bookmarking
Free Traffic – Social Networks/Groups
http://groups.ebay.co.uk
http://www.groups.aol.co.uk/
http://groups.yahoo.co.uk
http://groups.google.co.uk
http://groups.msn.co.uk
Check out the dot com versions also.
Adding Video & Audio to Your Site
Adding Video & Audio to your sales pages will
sell more effectively because they engage more
of the senses.
Just how much traffic does YouTube get? December 2005: 3,105,000 January 2006: 4,942,000 February 2006: 9,045,000 March 2006: 12,821,000 April 2006: 12,505,000 June 2006: 19,618,000 May 2006: 20,078,000 July 2006: 30,541,000 August 2006: 34,039,000 September 2006: 27,627,000 October 2006: 30,384,000 November 2006: 35,852,000 December 2006: 38,008,000
Adding Video & Audio to Your Site
Create product web-pages that convert many times better than static text pages
Create eBay classified ads and auctions that visually demonstrate your product
Create website and product tours
Create training materials
Create promotional videos for product launches
Adding Video & Audio to Your Site
http://www.solentbiz.co.uk/videotest.php
http://www.impactwebaudio.com/
http://www.totalwebvideo.com/
http://sourceforge.net/projects/camstudio/
http://www.masteringcamtasia.com/Camtasia_Studio_4_QuickStart.html
Free Traffic – Video Social Networks
Google Video http://video.google.co.uk/
YouTube http://www.youtube.com/
VideoEgg: www.videoegg.com
Dailymotion: www.dailymotion.com
Veoh: www.veoh.com
AOL Video: http://uncutvideo.aol.com
Eyespot: www.eyespot.com
Metacafe: www.metacafe.com
Grouper: www.grouper.com
Jumpcut: www.jumpcut.com
Opt-In List Building & Management
Sales
Traffic
Sign-Ups
Opt-In List Building & Management
1. Traffic
2. Sign-Ups Offer something of value in exchange for their email address A Free Report (7–15 Pages) A membership discount on future purchases VIP advance notice on new Product Launches
3. Sale
You Need an Auto-Responder
Traffic and List Building are the Costs of Doing Business Online
The Money is in The List
Auto-responders handle multiple addresses and send multiple email messages to each subscriber
Do not send email to all your subscribers from your ISP mail account – you’ll be closed down as a Spammer!
An Auto-responders does what it says on the tin – they’re automatic. One message to all subscribers
Auto-Responders
http://www.getresponse.com/
http://www.the-autoresponder.co.uk/
http://www.aweber.com
http://prosender.com/
You build an online business by building a list.
The Power of Viral Marketing
List Building – The Viral Traffic WayYou – 1You – 1
Your Friends – 5
Their Friends – 25
And so on...125
625
3,125
15,625
78,125
390,625
1,953,1251,953,125
Viral Traffic – Must be ‘Buzz Worthy’
Initially create something of value A report, a ‘How to...’ Video Guide or White Paper An e-Book – ‘A History of...’ Allow parts of the content to be
re-branded Software – A Screensaver, Branded Calendar, Let your imagination run wild
Offer it for Free...if they tell 3 to 5 friends
Drive them to your compelling website landing page and watch the cycle begin on autopilot
Viral Traffic – Must be ‘Buzz Worthy’
Study it
Master it
Implement it
Viral Traffic – Software
www.viralscript.com
How to Build ‘Buzz’ about Yourself Online
Develop a reputation for doing ‘top-notch’ work
Start a Blog and post to it regularly
Carefully craft your online image
Participate in online communities
Develop relationships with ‘Pointers & Connectors’
How to Build ‘Buzz’ about Yourself Online
eBayYouTube
GoogleVideo
ArticleDirectories
SupplierSite
BlogBlog
Blog
YourBlog
Blog
YourSite
SocialNetworks
PressReleases
YahooGroups
BackLinks
ViralMkt.
DigitalInfo
Product
BuildLists
eBayGroups
How to Build ‘Buzz’ about Yourself Offline
SEEDA
FSBChamber
ofCommerce
eCademy
TT
Mentor
eHampshire
EnterpriseHub
WiredWessex
Articles
Interviews
How toGuides
PLATO
EnterpriseGroups
Internet Success means Feeding Spiders
Create your Online Web
Create your Offline Web
Feed Their Spiders everyday
Your New Mantra...
‘Who’s spiders can I feed today?’
The End Result...
Coming
Soon
Drive Targeted Traffic to Your Landing Page
